FAN STUDYFan ConnectionYour music sparks the connection. But it’s the world you build around it that keeps fans coming back. From visuals to storytelling, learn how listeners go deep with their favorite artists on Spotify—and how that leads to bigger and more loyal fans.
Super listeners aren’t just for superstars.
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Super listeners aren’t just for superstars.
Share of super listener streams compared to share of monthly listeners across artist sizesBased on streaming activity from May 12th to June 9th, 2025. “Monthly listeners” refers to all listeners that have at least 1 stream over 30 seconds of an artist in the past 28 days.
InsightSuper listeners are the most loyal segment of your monthly active listeners. Averaged across all artist sizes, they make up just 2% of an artist’s monthly listeners, but they drive over 18% of monthly streams.
ActionSee the makeup of your listener segments in the Audience tab on desktop.
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Canvas drives more saves and playlist adds.
02/ 04
Canvas drives more saves and playlist adds.
Lift in saves and playlist adds for tracks with vs. without a CanvasBased on saving and playlisting activity in Spotify playlists between October 1 and October 31, 2023. Lift calculated by comparing the rate of saves and playlist adds—when the Now Playing view is open—for tracks with Canvas versus those without.
InsightCanvas helps artists engage new fans and get them listening, and our data shows that it can also keep them coming back for more. In Spotify playlists, when the Now Playing view is open, listeners save or playlist tracks with a Canvas over 4X more on average vs. tracks without one.
ActionPull fans in by making the most of the Now Playing view.
Find out how
Adding new visuals to your tracks gives fans new reasons to share.
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Adding new visuals to your tracks gives fans new reasons to share.
Percentage increase in shares after adding Canvas (by genre)Based on all Canvases from January to March 2021.
InsightUpdating a track’s visuals can ignite new fan engagement. On average, adding or refreshing a Canvas boosts off-platform shares by more than 10%. And the impact is even stronger in certain genres.
ActionAdd a Canvas to any song to make it more likely to get shared.
Explore video & visuals
Fans who playlist your music keep coming back for more.
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Fans who playlist your music keep coming back for more.
Average increase in streams after playlist adds (by genre)Based on data from January 2021.
InsightAfter a listener adds you to a personal playlist, on average, they stream 41% more and look at your profile 12% more often. In fact, 60% of all merch purchased from Spotify profiles come from listeners who have playlisted the artist.
ActionTry Marquee to increase the chances of fans playlisting your music.
Explore Marquee