Hand-selected by Spotify’s team of music expertsArtists are chosen for our programs by Spotify’s global music team: cultural experts, genuine fans, and dedicated advocates for the artists they support. They’re deeply embedded in the genres, scenes, and communities they represent — showing up, standing in the crowd, and helping to elevate voices ready for a bigger stage.
FRESH FINDS FORWARD
Ongoing support for the next generation of independent artistsFor more than a decade, Fresh Finds has helped fans discover more than 80,000 artists from over 100 countries. Fresh Finds Forward is a new program that builds on that legacy, supporting 10,000 emerging independent artists from around the world each year with the tools, connections, and creative support to help take their careers to the next level.
  • Spotify support: Free studio time, early access to select tools and features, recognition across Spotify through artist profile badging, and other opportunities designed to help artists stand out and connect with listeners.
  • Community connection: In-person and virtual events to connect with and learn from Spotify team members, industry leaders, and Fresh Finds alumni — helping artists elevate their craft and grow their careers.
  • Partner offers: Access to products and services from trusted partners, tailored for the needs of emerging artists.
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    ROLE MODEL
    ROLE MODEL
    Laufey
    Laufey
    Remi Wolf
    Remi Wolf
    Megan Moroney
    Megan Moroney
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    HEAR FROM THE ARTISTS
    From first playlist placements to global music careersThese artists got their start on Fresh Finds, showing how early editorial support serves as a launchpad at key moments in an artist’s journey.
  • Role Model’s “girl in new york” was added to Fresh Finds in 2017.
  • Laufey’s “Best Friend” was added to Fresh Finds in 2021, ahead of her debut album.
  • Remi Wolf’s “Sauce,” only her second release on Spotify, was added to Fresh Finds in 2018.
  • Wet Leg’s breakout track “Chaise Longue” was added to Fresh Finds in 2021.
  • Megan Moroney’s “Hair Salon” was added to Fresh Finds in 2022.
    • RADAR
    Accelerating artists on the riseRADAR helps artists with real momentum break through to the next level, with up to a year of hands-on support around key releases and career milestones. Since launching, RADAR has worked with more than 1,000 artists across 183 countries, with support tailored to each artist and market.
  • Promotion: Bespoke marketing campaigns tied to key release moments.
  • Creative resources: Original artist content across video and photography, and priority consideration for Spotify Singles.
  • Recording: Access to Spotify studios in Los Angeles, Stockholm, and London.
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    RADAR by the numbers
    Total streams of RADAR artists

    New discoveries by listeners

    Total listener playlist adds

    GLOW
    Championing LGBTQIA+ voicesGLOW celebrates and amplifies LGBTQIA+ artists on and off Spotify. Since launching in 2023, GLOW has supported more than 130 artist ambassadors, helping them connect with one another and reach new fans around the world. Through year-round visibility, storytelling, and community-led experiences, GLOW creates a space where everyone feels seen, heard, and free to be themselves.
  • Editorial spotlights: A dedicated GLOW hub, global and local playlists, and monthly artist spotlight campaigns.
  • Creative collaboration: Songwriting camps and creative sessions.
  • Community: Social events, local programming, and charitable giving to LGBTQIA+ organizations around the world.
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    The LGBTQIA+ community is deeply rooted in chosen family, and GLOW is committed to creating spaces and experiences across the music ecosystem that honor and strengthen those roots. LGBTQIA+ artists bring a lived understanding of belonging and what it takes to build community. Our role is to provide the resources, amplification, and support that help those communities thrive while celebrating the enduring impact of their creativity."
    —Carly WakefieldLabel Partnerships
    EQUAL
    Amplifying women in musicSince 2021, thousands of women artists have been featured across EQUAL playlists, generating more than 50 billion editorial streams. More than 1,400 EQUAL ambassadors across over 40 countries have also received dedicated support to help bring their music and stories to more fans, on and off Spotify.
  • Editorial visibility: Placement in EQUAL playlists and other editorial programming spotlighting women artists around the world.
  • Creative programs: Songwriting camps, live showcases, and collaborations with cultural and industry partners worldwide.
  • Marketing support: Promotional opportunities for select EQUAL artist ambassadors to help amplify their music and stories.
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    On average, EQUAL artists see more than 1.1 million editorial streams in their first month after being added to the program.
    FREQUENCY
    Celebrating Black artists and cultureFREQUENCY is Spotify’s year-round global platform for Black artists and the music, creativity, and culture they shape. It spotlights emerging and established Black creators around the world through editorial, cultural programming, and collaborations spanning music, sport, fashion, film, visual art, and design.
  • Artist storytelling: Features across Spotify’s owned channels, including social, editorial content, and other FREQUENCY campaigns.
  • Cultural programming: Performances, panels, and community events tied to major moments in Black culture.
  • On-platform discovery: Opportunities to reach listeners across Spotify through FREQUENCY playlists and hub, broader editorial playlisting, and other eligible in-app surfaces.
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    Artist programs spotlight