Co.Lab Sessions tackles the most relevant topics for today’s artists and this week we dig into release tactics with our guests, including video director Colin Tilley (Cardi B) and 300 Entertainment’s Marketing Director Lallie Jones.
Last week we launched our first ever Spotify for Artists podcast, Co.Lab Sessions, featuring Grammy-winning artist H.E.R., Clubhouse’s Fadia Kader (formerly Instagram), and a host of other experts discussing the art of livestreaming.
This week we take a closer look at release tactics from the perspective of four different industry pros. First up, director Colin Tilley — the man behind the video for Cardi B and Megan Thee Stallion’s “WAP” — who examines release strategies from the all-important visual angle. Below he discusses how he collaborates with artists to achieve a vision and how “WAP” came together.
Lallie Jones, Marketing Director for 300 Entertainment (Young Thug, Megan) serves up a deep dive into timing and planning. We may live in a post “album cycle” world, but timing a release can still spell success or missed opportunity. Do seasons and holidays matter right now? What does an impactful campaign look like without a marketing team? Lallie answers all these questions and more.
Additionally, Alexis Brown from September Management (Adele, Orion Sun), considers the topic of generating demand in a crowded marketplace. How do you cultivate a “moment” and think outside the box? Should you do a surprise drop? A merch collaboration? Alexis takes a closer look at the breadth of opportunities you may not have considered.
And finally, Creative Director Robby Morris reflects on the current climate and how his team at Secretly (Phoebe Bridgers, Moses Sumney), have approached releases during the pandemic and the lessons they learned along the way.
If you like Co.Lab Sessions don’t forget to press the Follow button on Spotify and check out our Co.Lab video series here.