Music + Talk Expands Globally, Here’s How Artists Are Using it to Connect with Fans

Timothy "timmhotep" Cornwall / September 16, 2021
The innovative content format that brings together spoken-word segments and full tracks from Spotify’s song catalog is now available to artists in 21 countries around the world.

Last fall, Spotify introduced Music + Talk, a new show format that lets artists express themselves and engage their fans in an exciting new way. Powered by Anchor, Music + Talk allows creators to bring spoken-word talk segments together with full tracks from Spotify’s catalog of more than 70 million licensed songs for a listening experience like no other.

Now, Music + Talk is expanding: Initially only available to creators in the U.S., U.K., Canada, Australia, New Zealand, and Ireland, this summer we’ve expanded Music + Talk and made it available to creators in 15 more countries across Asia, Europe, and Latin America. Music + Talk is now available in Japan, India, Philippines, Indonesia, France, Germany, Spain, Italy, Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia.

The expansion of Music + Talk means artists in these new markets can use this tool to deepen their connections with fans, broaden their creative expression, and grow their brands to reach larger audiences.

We’ve also made Music + Talk easier to discover in the Spotify app — including a dedicated content hub and an improved experience for listeners.

Few things can foster a connection between listener and artist as well as context can. Using the Music + Talk format, you can create a show that adds track-by-track commentary to a new release or walk fans through your catalog — adding that context to your creations along the way. That newfound insight can lead to a new appreciation for your music and more focused, intentional listening by fans. And the tracks you add to your Music + Talk show compensate musicians and songwriters just like any regular stream of a music track on Spotify.

Since the introduction of Music + Talk, innovative shows have been created by artists across the globe and across genres. To give you an idea of how you might create your own show, we have a few examples of how artists have been using the new format to tell the stories behind their music and connect with fans.

Tame Impala – The Slow Rush: A Deep Dive with Kevin Parker

Tame Impala’s The Slow Rush album received critical acclaim, spawned the gold single “Borderline,” and cemented Australian indie rocker Kevin Parker’s musical project as one of music’s premier acts. In this show, Parker gives us a rare glimpse into his creative process for a track-by-track breakdown of the songs on the critically acclaimed album.

Camilo – El Rincón de La Tribu con Camilo

In the midst of last year’s lockdowns, Colombian singer, songwriter, and producer Camilo needed a way to connect with his fans in the absence of touring. A behind-the-scenes hitmaker who produced and penned hits for artists such as Karol G and Bad Bunny, Camilo made his solo debut with his album, Por Primera Vez (For the First Time), in March 2020. He had intended to tour the record and celebrate its release with fans, but of course, the pandemic had other plans. Seeking to not only share his music but to create a space for his fans (La Tribu) to come together, Camilo created the Spanish-language show “El Rincón de La Tribu con Camilo,” or “The Tribe’s Corner with Camilo.” Through the show, Camilo has given a peek into his relationship with his wife and collaborator, Evaluna, discussed inspiration with collaborators such as Rauw Alejandro, and directly engaged his listeners with his “El Buzón” fanmail segment.

Maggie Rogers – Notes from the Archive 2011-2016

In 2020, Grammy-nominated singer-songwriter and producer Maggie Rogers released Notes from the Archive: Recordings 2011-2016, a collection of her songs over the years that shows her experimentation and evolution as an artist. To further document her process — and to add more context to her journey and the music that soundtracks it, she created this intimate Music + Talk show.

Silversun Pickups – Widow’s Weeds: Track-by-Track

You can also use Music + Talk to revisit or celebrate a classic from your catalog, like American alternative rock band Silversun Pickups did in their Music + Talk show, which took a deep dive into their album, Widow’s Weed.

Want to get started creating your own show? Check out Anchor’s blog post and creator page for more information on how to get started with Music + Talk.

Spotify for Artists helps you to develop the fanbase you need to reach your goals.

Timothy "timmhotep" Cornwall / September 16, 2021
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