2021 Wrapped Is Here With a New Merch Update

Brendan Codey / December 1, 2021
Celebrate the biggest moment of your year with your fans.

The traditional five-year anniversary gift may be wood, but we’d rather give you the gift of Wrapped: a moment to connect with your fanbase and share your highlights from 2021. Starting today, Wrapped is back for a fifth year, now with intel on your major milestones and biggest gains, a look at the new countries you were streamed in, insights into your fanbase, and more.

To get your Wrapped, all you have to do is log in to your Spotify for Artists account on the web or mobile and click the “Your 2021 Wrapped” card. If you don’t have a Spotify for Artists account yet, just reach out to your distributor or click here to sign up and your Wrapped will be available after you claim your account. As long as you had at least three listeners before October 31, there will be a Wrapped experience waiting for you.

But wait – there’s more! This year we have a few new surprises in store to help you make the most of your Artist Wrapped:

Merch Gets Wrapped

Last month we partnered with Shopify to turn your artist profile into a virtual merch table, and now we’re bringing that shopping experience into Wrapped to spotlight your merch for your biggest fans.

Fans worldwide who see you as a top artist in their Wrapped experience will also be emailed a link over the next few weeks to shop your merch. All you have to do is connect your Shopify store and list at least one merch item by December 2. If you list more than one item, the first item you select is the one that will get emailed to fans. If you’re not on Shopify, they’re offering a 90-day free trial to Spotify artists and Printful is offering 30% off your first two orders if you need to stock up on merch.

Global Share Cards

The full Wrapped experience, including share cards, can now be translated into 31 different languages. If your fanbase spans the globe, you can choose to download share cards in different languages to create targeted messages for all of your fans.

To access the different available languages, just click on the country in the footer of your Wrapped experience and select one from the list.

Spotify for Artists helps you to develop the fanbase you need to reach your goals.

Brendan Codey / December 1, 2021
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