Your ultimate pre-release destination is here.

Your ultimate pre-release destination is here

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It’s time to drive more week-one streams with Countdown Pages.

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The Countdown is on

Countdown Pages get your fans excited for new releases by engaging them before your album drops. Discover how you can convert pre-release hype into meaningful results.

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It’s challenging to break through the noise with new music. Building pre-release momentum across multiple platforms – that are disconnected from where streaming actually happens –  is exhausting and inefficient.

Countdown Pages are a game changer, offering the first-ever way to drive pre-saves for your upcoming music directly on Spotify – right where fans listen. 

You can now close the gap between where music is teased and where it’s actually streamed.

Revolutionize your new release strategy

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With Countdown Pages, fans can pre-save your music, preview the tracklist, watch Clips, and get their hands on must-have merch via your artist profile, Now Playing view, Search, and Home. 

Once your new music drops, we’ll send a push notification to all pre-savers and add it straight to their library. 

Build hype where it matters

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Charlie XCX 

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On average, nearly 70% of users who pre-save an album stream it week-one.

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Case Studies

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Griff - merch

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Conner Smith

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Meghan Trainor - Clips

Meghan Trainor - clips

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Clips Inspiration

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An essential part of your new release strategy

Countdown Pages are dynamic, so you can drop singles, merch, and Clips  over time, boosting pre-saves and engagement.

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Countdown Page Waterfall Releases

You’ll be able to view Countdown Page stats in Spotify for Artists including total number of pre-saves, impressions, and the percentage of pre-savers that went on to stream in the first 7 days. 

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Countdown Pages Metric

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Countdown Pages generated 6X more pre-saves than our off-platform buy link for several artists on our roster. The tool has been instrumental in helping to reach our chart goals.

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 Global Director of Streaming & Digital Sales, Secretly Group

CDP – Artist Team Spotlight

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Want to know more?

Make your new release strategy a hit

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Discover how to go from pre-release hype to long-term fandom – all where music streaming happens.

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Releasing new music is a big deal – a culmination of your craft and hard work. But in today’s noisy social media landscape, it’s easy to feel like you’re getting lost in the shuffle.

That's where we come in. Spotify for Artists arms you with powerful tools to unleash your release's full potential – reaching a global audience and deepening connections with fans. 

Your new music is waiting to be discovered, so let's make it happen. Keep scrolling for our step-by-step release checklist. 

Cut through where new music breaks

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How Laufey maximized her release in 7 steps

See how the Grammy-winning composer, singer, producer, and multi-instrumentalist and her team bewitched a global audience with her genre-bending album using Spotify for Artists tools like Countdown Pages, Clips, Marquee, merch, and more.

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Start here

First release on Spotify?

Begin your new release's journey on Spotify by choosing a distributor and uploading your music.

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Dropping a new album? Let fans pre-save it, preview the tracklist, check out fresh merch, watch Clips teasing unreleased tracks, and countdown to launch – all to boost those crucial week one streams.

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Prep videos & visuals for your release

Clips are short videos with a big impact on new music. Create excitement for your release by sharing the stories behind your music to drive more streams.

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It’s album art for the streaming age. Add a looping visual to your release before it drops to give listeners an eye-catching experience right from their first stream.

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Make sure to pitch the focus track from your release at least two weeks before the release date. Our playlist editors listen carefully, and make potential editorial playlist placements based on what they think will resonate most with fans around the world.

Here’s a sample of what to prepare for your pitch:

Pitch your song for playlist consideration

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Marquee puts your new music front and center, inviting listeners to dive deeper. 

Here's what you need to make your campaign a show-stopper:

Make your release unmissable

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More ways to turn up your new release

Prime fans for your upcoming release by reminding them of other songs in your catalog.

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Create hype for your new music – and keep the momentum going – by attracting new listeners on Spotify's Home.

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Freshen up your artist profile

Artist Profile

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Keep the momentum going

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Your questions, answered

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New Releases

Clips help your releases break through by reaching potential new listeners, connecting with fans, and driving streams and saves.

Short videos with big impact on new music

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Clips help your releases break through by reaching potential new listeners, connecting with fans, and driving streams and saves. <br><br> Clips is currently in beta for tens of thousands of artists worldwide.

Clips are under-30 second vertical videos that let you express your creativity and bring your fans closer, all while keeping your music front-and-center.

Clips are tagged directly to your tracks so fans can discover your music right from the video.


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Drive pre-release hype and amplify new music by using Clips at any moment in your release cycle. With Clips you can:

For every step in the release cycle 

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How artists are using Clips

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How to upload Clips

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Get Started

It’s always great to get the opportunity to bring the story and meaning behind songs to our fans. We did that on Clips with our new release, "Reckless Child."

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Artist

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Join the waitlist

Want access to Clips?

Express your interest to be notified when Clips is available.

Access to clips

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Dive deeper

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Clips

Today at Stream On we announced Countdown Pages – a new destination for fans to pre-save your upcoming albums, watch video Clips, see the timer count down to your release, and more.

Countdown Pages Get Fans Hyped for Your New Albums

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Clips allow you to express your artistry and invite fans into your creative process – all while keeping your music front-and-center. This video shows you how artists are already using Spotify Clips and how easy it is to get started.

How Artists Are Using Spotify Clips

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All you need to know about merch on Spotify. We've got tips, tricks and best practices for creating unique merch, connecting your Shopify store to Spotify for Artists, and selling and promoting merch to your top fans.

Sell merch on Spotify and fuel your fandom

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Build your business by selling directly to fans as they stream your music.

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Like drums and bass, merch and music are a perfect pair. With our Shopify integration, you can connect your merch store with Spotify for Artists to sell merch where fans are already listening. Get started on Shopify for as little as $5/month. 

Merch and music are better together

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Merch & Music Better Together

Three simple steps to building a merch business

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Merch of the moment

When mehro created a bespoke piece of jewelry for fans, he sold it exclusively on Spotify. His metalwork necklace–representing themes from two albums–went from mockup to merch table and into the hands of his top fans. Watch the video to find out more.

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Merch represents the person wearing it. You're making a choice to say, this is the music I love so much that I'm willing to wear it on my sleeve. It's beautiful that where people are listening to the music, they also have access to the merch on Spotify.

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Easily manage merch sales and inventory with Spotify + Shopify

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Fans love to feel the love. Pop songstress Rina Sawayama offered her top Spotify listeners a limited-run exclusive vinyl and they cleared out inventory in less than a day. Exclusive merch moves the needle, and Spotify can reach the fans who want it most.

Reward top fans

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Fans First Case Study

We use Printful to create print-on-demand items, which helps us avoid over-producing, and costs us nothing (each item is made once it's been purchased, so we aren't paying for items in advance and then trying to sell them to make back an investment). We can feature various items on our Spotify profile using Spotify for Artists, which we have linked to our Shopify. It's easy to set up and requires no maintenance!

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Spotify artists get a special discount on their first Printful order

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Master the merch business on Spotify

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More about merch on Spotify

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Sell Merch on Spotify

Five actions artists can take on each of their songs to take advantage of the Now Playing listener experience.