FAN STUDYGlobal TrendsFans are constantly reshaping how music travels: fueling trends around the world, bringing new artists into the spotlight, and building communities across borders. Explore how tapping into these shifts can open new doors for your music.
International collabs can take your music global.
01/ 05
International collabs can take your music global.
How collaboration types affect the distribution of streamsBased on streams of tracks by main artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.Got a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
InsightWorking with an artist from another country doesn’t just broaden your perspective, it can broaden your international reach in a big way. In fact, almost 84% of streams on international collaborations come from outside the main artist’s country—versus under 60% for single-artist tracks.
ActionGot a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
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New fans come from far and wide to find you.
02/ 05
New fans come from far and wide to find you.
Percentage of actions taken by fans from outside an artist's home countryBased on fan engagement with artists who have at least 1,000 monthly listeners, from January 4 to January 31, 2022. An artist discovery is when a listener hears an artist for the first time on Spotify.
InsightWhile you might think that most new fans come from nearby, our data tells a very different story. On average, 66% of new artist discoveries happen outside an artist’s home country. And once they find you, they engage like crazy.
ActionPrioritize specific tracks and find new listeners when it matters most with Discovery Mode.
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Fans know that great music can come from anywhere.
03/ 05
Fans know that great music can come from anywhere.
Average number of artist countries listened to by fansBased on global listeners with more than 10 monthly streams, and artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.
InsightFandom is borderless. On average, global listeners stream artists from 14 different countries every month. For listeners in Europe, that number jumps to 16 countries per month.
ActionCheck your Top Countries in Spotify for Artists to better understand where your listeners are.
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Fans put a world of artists on the charts.
04/ 05
Fan Study: Global Trends Data Highlight–Fans put a world of artists on the charts.
Share of Weekly Top Songs from outside North America and EuropeBased on the region of origin for tracks that reached the Top 200 on Spotify’s global Weekly Top Songs chart at any point throughout each year from 2017 to 2021.
InsightBetween 2017 and 2021, the share of tracks on Spotify’s global Weekly Top Songs chart from outside North America and Europe more than doubled.
ActionDive into Country, City, and Local Pulse charts to see what’s moving fans around the world.
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Want more super listeners? Europe is packed with them.
05/ 05
Want more super listeners? Europe is packed with them.
Top 10 markets by concentration of super listenersBased on the behavior of super listeners of at least one artist across Spotify’s top 50 markets (by user base) as of June 1, 2025. Includes artists with over 10,000 monthly listeners at any point in 2024 and at least 10 tracks as of January 1, 2025.
InsightBased on the behavior of super listeners of at least one artist across Spotify’s top 50 markets (by user base) as of June 1, 2025. Includes artists with over 10,000 monthly listeners at any point in 2024 and at least 10 tracks as of January 1, 2025.
ActionSee where your super listeners are by using the markets dropdown on the Segments tab.
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