With over 200 million passionate music fans around the world, Spotify is a great place to promote your music. Here are some tips.
Join Spotify for Artists
Spotify for Artists puts you in control of your profile on Spotify. You can promote your music and the music you’re into, add your bio, update your images, dig into listener stats, and much more.
Click Claim Your Profile at the top-right of this page to get started. Once we confirm who you are and give you access, you’re in charge.
Pitch a song to our playlist editors
Have a new release coming up? Pitch a song to us before it drops. It’ll be included in a list our editorial team picks from for their playlists. We’ll also add it to your followers’ Release Radar playlist. Read more on pitching a song.
Although it’s not possible to pitch music that’s already been released, it can still be discovered. You can make sure you stay on our editors' radar by building your fanbase and engaging with your audience on Spotify (and beyond - through tours, festivals, and social media).
Build your followers
Use social media to encourage your fans to follow you on Spotify. We’ll notify them when you release new music and when you’re touring in their area. You’ll also be featured in the personalized sections of their app.
Promote a new release or upcoming concert with tailored audio ads
Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Simply submit a script and pick a background track, and we produce the ad complete with recorded voiceover.
Ready to make your first ad? Get started here.
Note: This is currently only available in some countries. For information about advertising elsewhere, check out Spotify for Brands.
There’s all sorts of playlists on Spotify that can all help get your music in front of millions of potential fans. The three main types are:
- Personalized: Algorithmically generated for our users, like Discover Weekly and Release Radar. Any new music you release is featured on your followers’ Release Radars - so the more followers you have, the more playlists you’ll be on.
- Editorial: Carefully curated by our music experts and genre specialists from around the globe, these are the playlists with the little Spotify logo in the top-left corner of the cover image. With Spotify for Artists, you can pitch unreleased music to be considered for editorial playlists. The earlier you pitch, the better!
Find out more about how to pitch music here.
- Listener: Made by our users! These playlists can carry huge influence and potential for your music.
You can increase your chances of making it onto all these playlist types by continuing to grow your fanbase. Check out our promo guide for tips.
With Spotify for Artists, you can pitch an upcoming, unreleased song to our playlist editors. We'll also add your pitched song to your followers' Release Radar playlists.
Note: It's not currently possible to pitch music in the Spotify for Artists app.
- Log in to Spotify for Artists on desktop.
Tip: Don’t have access to Spotify for Artists? Check out How do I claim my artist profile before my first release?.
- Use either of these ways to find and pitch unreleased music:
- At the top of the Home tab, select PITCH A SONG.
- In the Music tab, under UPCOMING, select PITCH A SONG next to the relevant release.
- Choose a song and fill out the info. The more info we get, the better chance it has.
If your song doesn’t get picked right away, it may still be discovered later. You can make sure you stay on our editors' radar by building your fanbase and engaging with your audience on Spotify (and beyond - through tours, festivals, and social media).
Some things to keep in mind
- Get your music in early to give our editors a chance to listen.
- If you see the status Available Soon, we're still processing your release. It can take a few days until it's available for pitching, so deliver it as early as possible.
- Pitching a song doesn’t guarantee a playlist placement, but gives it the best chance.
- You can pitch one song per artist profile at a time.
- You can’t pitch compilations.
- You can’t pitch if you’re a featured artist on the song.
- Our editors may choose to feature a different song from your release on their playlist.
- Anyone with Admin or Edit access to your profile or release can see and edit the pitch.
- High production value is one of many factors for playlist consideration. You can connect with professional producers, engineers, and musicians on SoundBetter.
How will I know if a song gets on a playlist?
We’ll send an email to let you know. You can also check the Playlists tab in Spotify for Artists when your release goes live, and explore detailed stats about it.
Can I edit or change my pitch?
You can make changes or updates to your song pitch right up to release day. Bear in mind, there’s no guarantee an editor will see your changes.
Licensors and labels can choose to make a pitch label-only, which means only they can edit it. For more info, check out Why can't I edit a label pitch?
Before your first release goes live on Spotify, you should ask your label or distributor for the URI link to your Spotify artist profile (they’ll get this after they deliver your music to us for the first time). You can then claim your artist profile by requesting access to Spotify for Artists. Just paste the URI link into the Find yourself field.
Once your request is granted, you can start preparing for release day by choosing your profile’s images, bio, Artist’s Pick, and playlists. You can also then submit your unreleased music for playlist consideration.
Licensors and labels who pitch a song to our playlist editors are also able to make it label-only.
You and your management team can view which song was pitched and by who, but can’t edit or view details such as the genre, mood, and culture tags they applied.
You can’t edit a label-only pitch, but you can reach out to your licensor or label for more info.
We’re currently testing this feature with a small, diverse group of artists and labels, and using their feedback to improve before we expand availability. We’ll roll it out to more artists and labels over time, so stay tuned to our blog for updates.
Tracks from your new release are always included in your followers’ Release Radar playlists. You can specify which song they get by pitching it to our playlist editors, as long as it’s pitched at least 7 days in advance.
Note: If you change a song within 7 days of release, the change will likely not be reflected on Release Radar playlists.
Release Radar only includes tracks listeners haven’t streamed in the past. If the song isn’t brand new on Friday (the day Release Radar updates), it won’t be available to listeners who’ve already streamed it. But, they may get another song from the same release instead.
We only show the top 100 playlists ordered by the number of your music's listeners from that playlist.
On the Spotify for Artists website, a playlist will appear on your Playlists page if your music has at least 2 listeners from that playlist.
On the mobile app, a playlist will appear on your Playlists page if your music has at least 25 listeners from that playlist.
Search results in Spotify are based on a mix of current and all-time popularity—but vary from user to user based on personal listening preferences.
The more streams and followers you have, the higher up you’ll appear in searches.
- Go to your artist profile.
- Click (…) to the right of track, album, or playlist.
- Click Share, then Copy Embed Code.
- Paste the code on your website. It works with any website that supports HTML editing. For more info, check out Spotify for Developers.
An embedded Spotify player on your website means fans can instantly find and listen to your music.
At the moment you can't reach out directly to your fans, but we are working to create more opportunities for you to engage with your fans on Spotify. Stay tuned.