With over 200 million passionate music fans around the world, Spotify is a great place to promote your music. Here are some tips.

Join Spotify for Artists

Spotify for Artists puts you in control of your profile on Spotify. You can promote your music and the music you’re into, add your bio, update your images, dig into listener stats, and much more.

Click Claim Your Profile at the top-right of this page to get started. Once we confirm who you are and give you access, you’re in charge.

Tip: Download the Spotify for Artists mobile app from the Apple App Store or Google Play to promote your music on the go.

Pitch a song to our playlist editors

Have a new release coming up? Pitch a song to us before it drops. It’ll be included in a list our editorial team picks from for their playlists. We’ll also add it to your followers’ Release Radar playlist. Read more on pitching a song.

Although it’s not possible to pitch music that’s already been released, it can still be discovered. You can make sure you stay on our editors' radar by building your fanbase and engaging with your audience on Spotify (and beyond - through tours, festivals, and social media).

Build your followers

Use social media to encourage your fans to follow you on Spotify. We’ll notify them when you release new music and when you’re touring in their area. You’ll also be featured in the personalized sections of their app.

Promote a new release or upcoming concert with tailored audio ads

Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Simply submit a script and pick a background track, and we produce the ad complete with recorded voiceover.

Ready to make your first ad? Get started here.

Note: This is currently only available in some countries. For information about advertising elsewhere, check out Spotify for Brands.

There’s all sorts of playlists on Spotify that can all help get your music in front of millions of potential fans. The three main types are:

  • Personalized: Algorithmically generated for our users, like Discover Weekly and Release Radar. Any new music you release is featured on your followers’ Release Radars - so the more followers you have, the more playlists you’ll be on.
  • Editorial: Carefully curated by our music experts and genre specialists from around the globe, these are the playlists with the little Spotify logo in the top-left corner of the cover image. With Spotify for Artists, you can pitch unreleased music to be considered for editorial playlists. The earlier you pitch, the better!
    Find out more about how to pitch music here.
  • Listener: Made by our users! These playlists can carry huge influence and potential for your music.

You can increase your chances of making it onto all these playlist types by continuing to grow your fanbase. Check out our promo guide for tips.

Use Spotify for Artists to pitch an upcoming, unreleased song to our playlist editors. We'll also add your pitched song to your followers' Release Radar playlists.

Note: Only Admins and Editors can pitch music.

  1. Log in to Spotify for Artists.
  2. Find unreleased music to pitch:
  • At the top of Home, select PITCH FROM NEXT RELEASE.
  • On web, you can also pitch from the Music tab under UPCOMING.
  1. Choose a song and fill out the info. The more info we get, the better chance it has.

If your song doesn’t get picked right away, it may still be discovered later. You can make sure you stay on our editors' radar by building your fanbase and engaging with your audience on Spotify (and beyond - through tours, festivals, and social media).

Some things to keep in mind

  • Get your music in early to give our editors a chance to listen.
  • If you see the status Available Soon, we're still processing your release. It can take a few days until it's available for pitching, so deliver it as early as possible.
  • Pitching a song doesn’t guarantee a playlist placement, but gives it the best chance.
  • You can pitch one song per artist profile at a time.
  • You can’t pitch compilations.
  • You can’t pitch if you’re a featured artist on the song.
  • Our editors may choose to feature a different song from your release on their playlist.
  • Anyone with Admin or Edit access to your profile or release can see and edit the pitch.
  • High production value is one of many factors for playlist consideration. You can connect with professional producers, engineers, and musicians on SoundBetter.

How will I know if a song gets on a playlist?

We’ll send an email to let you know. You can also check the Playlists tab in Spotify for Artists when your release goes live, and explore detailed stats about it.

Can I edit or change my pitch?

You can make changes or updates to your song pitch right up to release day. Bear in mind, there’s no guarantee an editor will see your changes.

Licensors and labels can choose to make a pitch label-only, which means only they can edit it. For more info, check out Why can't I edit a label pitch?

Before your first release goes live on Spotify, you should ask your label or distributor for the URI link to your Spotify artist profile (they’ll get this after they deliver your music to us for the first time). You can then claim your artist profile by requesting access to Spotify for Artists. Just paste the URI link into the Find yourself field.

Once your request is granted, you can start preparing for release day by choosing your profile’s images, bio, Artist’s Pick, and playlists. You can also then submit your unreleased music for playlist consideration.

Licensors and labels who pitch a song to our playlist editors are also able to make it label-only.

You and your management team can view which song was pitched and by who, but can’t edit or view details such as the genre, mood, and culture tags they applied.

You can’t edit a label-only pitch, but you can reach out to your licensor or label for more info.

Release Radar is a playlist of new releases from artists a user follows, listens to, and other artists we think they’ll like.

Songs from your new release are included in your followers’ Release Radar playlists. You don’t need to pitch a song to our playlist editors to get on your followers’ Release Radar playlists. But you can if you want to choose the particular song your followers will get. If you do, you need to pitch at least 7 days before your release date.

Note: If you change your pitched song within 7 days of release, it’s likely the change won’t reflect on Release Radar playlists.

Some things to keep in mind

  • Deliver your release to us at least 7 days in advance for your track to make it on Release Radar during the first week of release.
  • A song won’t be included in a listener’s Release Radar if they’ve already listened to it. But another song from the same release may show for them.
  • Release Radar only includes songs you're a main or featured artist on. If you’re listed as a remixer, it won't show in your followers' Release Radar.
  • Songs with Various Artists aren't eligible for Release Radar.
  • Release Radar doesn’t include re-releases of songs already on Spotify.
  • Each listener can only receive one song per artist per week in their Release Radar.
  • A song can appear in Release Radar for up to 4 weeks after their release if a listener hasn't already heard it.

How will I know if a song gets on Release Radar?

Check the Playlists tab of your song’s stats in Spotify for Artist to see recent and top playlists your song’s added to. If your song’s in your listeners’ Release Radar, you’ll see the stats there.

Marquee is currently available in beta to promote new albums or EPs to audiences in the US and Canada.

Fill in this form and we’ll email you if you get access to the beta.

We select eligible Premium and free users who have the potential to develop into bigger fans of your music. Premium listeners have the option to turn them off, but we’ve received positive feedback that shows they find the content relevant, and listen to the new releases promoted.

To make your targeting more effective, we adjust your eligible audience in real-time to remove people who’ve actively streamed a track from the release page.

Use Marquee's targeting options to engage the audience that matters most to your marketing strategy:

  • Core audience: A broad set of listeners who have shown interest in your music
  • Casual listeners: Streamed your music in the last 6 months, but less than your other listeners.
  • Lapsed listeners: Haven’t actively streamed your music in the last 6 months (but have previously).
  • Recently interested listeners: Streamed your music in the last 28 days.

Marquee is priced on a cost per click basis. So you can choose your budget, and how many clicks you want to get.

Note: Marquee is available in beta in the US and Canada.

You can start a campaign up to three weeks after your release date, and run it for up to 7 days.

We only show the top 100 playlists ordered by the number of your music's listeners from that playlist.

On the Spotify for Artists website, a playlist will appear on your Playlists page if your music has at least 2 listeners from that playlist.

On the mobile app, a playlist will appear on your Playlists page if your music has at least 25 listeners from that playlist.

Search results in Spotify are based on a mix of current and all-time popularity—but vary from user to user based on personal listening preferences.

The more streams and followers you have, the higher up you’ll appear in searches.

No. Third party promotional services that advertise streams in return for payment violate our terms & conditions, and using them could result in your music being removed from Spotify. Any service that claims to offer guaranteed placement on playlists on Spotify in exchange for money are in violation of our terms & conditions, and they shouldn't be used.

Read our blog for a guide to gaining an authentic following through Spotify’s tools and resources.

When we identify or are alerted to potential or confirmed cases of stream manipulation, we take action that may include the withholding of royalties, the correction of streaming numbers, and measures to ensure the artist or song’s popularity is accurately reflected in our charts. Spotify reserves the right to remove manipulated content from the platform.

If this happened to you but you believe your streams were earned authentically, you should share information with your distributor or label about the methods used to genuinely promote the content in question. They'll work with our team to review, and hopefully get the problem solved quickly.

An artificial stream is a stream that doesn't reflect genuine user listening intent, including any instance of attempting to manipulate Spotify by using automated processes (bots or scripts).

We put significant engineering resources and research into detecting, mitigating, and removing artificial streaming activity on Spotify so that nothing stands in the way of our mission of giving artists the opportunity to live off their art, and so that rights holders are paid as fairly as possible for their work. The integrity of this is incredibly important to us because an illegitimate stream means there are honest, hard-working artists on the other side that are impacted.

The best way to share your music on a Facebook page is to copy and paste a Spotify link directly into the status field on the page. Here’s how:

  • Open Spotify and find the song, album, or playlist you want to share.
  • In the dropdown menu, choose Share and then Copy Link.
  • Paste the link into the status field on your Facebook page. A 30-second preview will appear.
  • Delete the link from the status field and add a personal message.
  • Click Post.

Sharing your music on Twitter is easy too:

  • Follow the steps above to copy the song, album, or playlist link.
  • Paste the link right into your Twitter status field.

When you share a Spotify song link on Twitter, it creates a custom, playable audiocard so your fans can play the song right there.

  1. Go to your artist profile.
  2. Click () to the right of the FOLLOW button.
  3. Click Share, then Copy Embed Code.
  4. Paste the code in your website. It works with any website that supports HTML editing. For more info, check out Spotify for Developers.

Those who click the follow button are instantly added as a follower of both your music and artist profile. We’ll let them know when you release new music or play concerts near them, and you get more exposure and streams.

follow button

  1. Go to your artist profile.
  2. Click () to the right of track, album, or playlist.
  3. Click Share, then Copy Embed Code.
  4. Paste the code on your website. It works with any website that supports HTML editing. For more info, check out Spotify for Developers.

An embedded Spotify player on your website means fans can instantly find and listen to your music.

At the moment you can't reach out directly to your fans, but we are working to create more opportunities for you to engage with your fans on Spotify. Stay tuned.

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