With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. Here are some tips for promoting your music on Spotify.

Join Spotify for Artists

Spotify for Artists puts you in control of your profile on Spotify. You can promote your music and the music you’re into, share your story, make your images reflect your latest look, dig into listener stats, and much more.

Just click Claim Your Profile at the top-right of this page. Once we confirm who you are and give you access, you’re in charge.

Tip: Download the Spotify for Artists mobile app from the Apple App Store or Google Play to promote your music on the go.

Submit a song to our playlist editors

Have a new release coming up? Before it drops, use Spotify for Artists to submit a song to us. Once submitted, the song is included in a tool that our editorial team can filter through and pick from for their playlists. We’ll also add it to your followers’ Release Radar playlist.

The earlier you submit your music, the better! Learn more about how to submit music here.

Build your followers

Use social media to encourage your fans to follow you on Spotify. Think of your followers as subscribers to your mailing list on Spotify. We’ll notify them when you release new music and when you’re touring in their area. You’ll also be featured in the personalised sections of their app.

Promote a new release or upcoming concert with tailored audio ads

Spotify Ad Studio provides the tools you need to create and manage audio campaigns in minutes, with flexible options for different sized budgets. Even if you’ve never made an audio ad before, Spotify Ad Studio makes it easy — simply share a script, pick a background track, then receive a fully-produced audio ad to review, complete with a recorded voiceover.

Ready to make your first ad? Get started here.

Note: This is currently only available in some countries. For information about advertising elsewhere, check out Spotify for Brands.

There’s all sorts of playlists on Spotify that can all help get your music in front of millions of potential fans. The three main types are:

  • Personalized: Algorithmically generated for our users, like Discover Weekly and Release Radar. Any new music you release is featured on your followers’ Release Radars - so the more followers you have, the more playlists you’ll be on.

  • Editorial: Carefully curated by our music experts and genre specialists from around the globe, these are the playlists with the little Spotify logo in the top-left corner of the cover image. With Spotify for Artists, you can submit unreleased music to be considered for Editorial playlists. The earlier you submit your music, the better!

Find out more about how to submit music here.

  • Listener: Made by our users! These playlists can carry huge influence and potential for your music.

You can increase your chances of making it onto all these playlist types by continuing to grow your fanbase. Check out our promo guide for tips.

With Spotify for Artists (for artists and managers) and Spotify Analytics (for labels and licensors), you can submit one song from any scheduled release for our team to discover and consider for editorial playlists. We’ll also include it on your followers’ Release Radar playlists.

Note: It’s not possible to submit any music that’s already been released.

  1. Log in to Spotify for Artists on desktop.

  2. Use any one these three ways to find and submit unreleased music:

    • At the top of the Home tab, select SUBMIT A SONG next to the release you want to submit.
    • In the Profile tab, hover over the release you want to submit and click the three dots (...). Select Submit a song.
    • In the Catalog tab, under UPCOMING, select SUBMIT A SONG next to the release you want to submit.
  1. Choose a song and fill out as much info about the song as possible. The more info we get, the better chance it has!

Some things to keep in mind:

The earlier you submit your music, the better. We recommend at least 7 days in advance. (This is also required to have your submission included on Release Radar).

  • Submitting a song doesn’t guarantee a place on an editorial playlist, but does give it the best chance.

  • It’s only possible to submit one song per artist profile at a time (even if you have more than one scheduled release).

  • You need to be listed as the main artist on the release to submit. The option is not available for featured artists or compilations.

  • Our editors reserve the right to creative control for their selections. This means they may choose to feature a different song from the release on their playlist.

  • It’s not possible to remove yourself from a playlist if your track is chosen for it. There’s no set amount of time it will stay on the playlist - it depends how well it resonates with listeners.

  • Anyone else with access to your profile on Spotify for Artists (e.g. managers), or the release on Spotify Analytics (e.g. label reps), can see and edit the submission. Any changes are displayed for all members.

  • It’s totally free to use, and it’s not possible to pay to increase your chances, nor can any external parties influence our editors.

If you’re unable to see or submit music for playlist consideration, be sure to check the following:

  • It’s only possible to submit unreleased music. If the release is live, or has been live on Spotify before, you won’t be able to submit it to our editors.

  • Your unreleased music may not appear in Spotify for Artists until the day after it’s been delivered. You can reach out to your distributor for more information.

  • You need to be listed as the main artist on the release to submit. The option is not available for featured artists or compilations.

  • It’s not possible to submit if you have view-only access to Spotify for Artists. Learn more about access levels here.

  • It’s only possible to submit one song per artist profile at a time (even if you have more than one scheduled release). If you’ve already submitted a song, you’ll need to wait until it goes live before you can submit again.

  • It’s not currently possible to submit a song using the Spotify for Artists mobile app. Instead, use the web version of Spotify for Artists. You can do this on desktop or with your mobile’s web browser (rather than the app).

If you’ve checked all of the above and it’s still not working, try again using an incognito/private browsing window:

  1. Open your web browser.
  2. Open a private session. Most browsers will open a private session if you press Ctrl+Shift+N (Windows) or Cmd+Shift+N (Mac). If that doesn’t work, or if you’re using mobile, you should find the option to open a new private/incognito session in your browser’s menu bar.
  3. Open the web page in this private session.

If that doesn’t help, we’d recommend trying a different web browser.

For released music, our editors and algorithms can use listening data to make playlisting decisions, but for unreleased music, little or no data about it exists, which is why you can submit it.

The best way to get already released music on playlists is to encourage your fans to listen to your music on Spotify, add your music to their own playlists, and Follow you on Spotify. Editors and algorithms are constantly looking at this data to find music to add to playlists.

Once your music’s been delivered to Spotify ahead of its live date, log in to Spotify for Artists on desktop, and find it at the top of the Home tab, or in your discography in the Profile tab.

The option to submit a song for playlist consideration only displays if you have unreleased music.

Note: Your unreleased music may not appear until the day after it’s been delivered. You can reach to your distributor for more information.

The earlier the better! You can submit right up to release date, but we recommend allowing plenty of time for our editors to discover and consider it.

Note: To have your submission included on Release Radar you need to submit at least 7 days in advance.

There’s no limit to how often you can submit songs and release music on Spotify, but each artist can only submit one unreleased song for playlist consideration at a time (even if you have more than one scheduled release).

Once a submitted song is released, you’re free to submit again - as long as the new submission is from a release that’s yet to go live.

We’ll send you an email to let you know whenever a track makes it onto a playlist. You can also check the Playlists tab in Spotify for Artists when your release goes live, and explore detailed statistics around its performance.

You can make changes or updates to your song submission right up to release day. Bear in mind, there’s no guarantee an editor will see your changes.

Note: If you change a song within 7 days of release the change will likely not be reflected on Release Radar playlists.

Licensors and labels who submit a song for playlist consideration are also able to make it label-only. A label-only submission means you and your management team are able to view which song was submitted and by who, but can’t edit or view details such as how the song was described by the person who submitted, and the genre, mood, and culture tags they applied.

A label-only submission can’t be edited, but you can reach out to your licensor or label for more info.

It’s not currently possible to use the Spotify for Artists mobile app to submit a song. Instead, use Spotify for Artists on desktop, or with a mobile web browser.

To have your submission included on Release Radar, you need to submit at least 7 days in advance.

Release Radar only includes tracks that listeners haven’t streamed in the past. If the song isn’t brand new on Friday (the day Release Radar is created), it won’t be available to listeners who’ve already streamed it. They may get another song from the release instead though.

For a playlist to appear on your Playlists page in Spotify for Artists, your music needs at least 2 listeners from that playlist.

We also only show the top 100 playlists per type, ordered by listeners of your music from that playlist.

Search results in Spotify are based on a mix of current and all-time popularity—but vary from user to user based on personal listening preferences.

The more streams and followers you have, the higher up you’ll appear in searches.

The best way to share your music on a Facebook page is to copy and paste a Spotify link directly into the status field on the page. Here’s how:

  • Open Spotify and find the song, album, or playlist you want to share.
  • In the dropdown menu, choose Share and then Copy Link.
  • Paste the link into the status field on your Facebook page. A 30-second preview will appear.
  • Delete the link from the status field and add a personal message.
  • Click Post.

Sharing your music on Twitter is easy too:

  • Follow the steps above to copy the song, album, or playlist link.
  • Paste the link right into your Twitter status field.

When you share a Spotify song link on Twitter, it creates a custom, playable audiocard so your fans can play the song right there.

  1. Go to your artist profile.
  2. Click () to the right of the FOLLOW button.
  3. Click Share, then Copy Embed Code.
  4. Paste the code in your website. It works with any website that supports HTML editing. For more info, check out Spotify for Developers.

Those who click the follow button are instantly added as a follower of both your music and artist profile. We’ll let them know when you release new music or play concerts near them, and you get more exposure and streams.

follow button

  1. Go to your artist profile.
  2. Click () to the right of track, album, or playlist.
  3. Click Share, then Copy Embed Code.
  4. Paste the code in your website. It works with any website that supports HTML editing. For more info, check out Spotify for Developers.

An embedded Spotify player in your website means fans can instantly find and listen to your music.

At the moment you can't reach out directly to your fans, but we are working to create more opportunities for you to engage with your fans on Spotify. Stay tuned.

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