Spotify Playlists
Dig into how Spotify playlists—editorial and personalized—blend curation and data to fuel discovery and fan connection
FAN STUDYGlobal TrendsFans are constantly reshaping how music travels: fueling trends around the world, bringing new artists into the spotlight, and building communities across borders. Explore how tapping into these shifts can open new doors for your music.
International collabs can take your music global.
How collaboration types affect the distribution of streamsBased on streams of tracks by main artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.Got a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
01/ 05
InsightWorking with an artist from another country doesn’t just broaden your perspective, it can broaden your international reach in a big way. In fact, almost 84% of streams on international collaborations come from outside the main artist’s country—versus under 60% for single-artist tracks.
ActionGot a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
Explore Campaign KitNew fans come from far and wide to find you.
Percentage of actions taken by fans from outside an artist's home countryBased on fan engagement with artists who have at least 1,000 monthly listeners, from January 4 to January 31, 2022. An artist discovery is when a listener hears an artist for the first time on Spotify.
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InsightWhile you might think that most new fans come from nearby, our data tells a very different story. On average, 66% of new artist discoveries happen outside an artist’s home country. And once they find you, they engage like crazy.
ActionPrioritize specific tracks and find new listeners when it matters most with Discovery Mode.
Explore Discovery ModeFans know that great music can come from anywhere.
Average number of artist countries listened to by fansBased on global listeners with more than 10 monthly streams, and artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.
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InsightFandom is borderless. On average, global listeners stream artists from 14 different countries every month. For listeners in Europe, that number jumps to 16 countries per month.
ActionCheck your Top Countries in Spotify for Artists to better understand where your listeners are.
View your dashboardFans put a world of artists on the charts.
Share of Weekly Top Songs from outside North America and EuropeBased on the region of origin for tracks that reached the Top 200 on Spotify’s global Weekly Top Songs chart at any point throughout each year from 2017 to 2021.
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InsightBetween 2017 and 2021, the share of tracks on Spotify’s global Weekly Top Songs chart from outside North America and Europe more than doubled.
ActionDive into Country, City, and Local Pulse charts to see what’s moving fans around the world.
Explore ChartsVous voulez plus d'auditeurs assidus? L'Europe en regorge.
Les 10 marchés les plus populaires selon la concentration d'auditeurs assidusBasé sur le comportement des auditeurs assidus d’au moins un artiste dans les 50 marchés les plus populaires de Spotify (selon la base d’auditeurs) au 1er juin 2025. Inclut les artistes comptant plus de 10 000 auditeurs mensuels à tout moment en 2024 et au moins 10 titres au 1er janvier 2025.
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AperçuLes auditeurs assidus sont présents partout dans le monde, mais leur répartition varie fortement. L’Europe compte 5 des 10 marchés affichant la plus forte concentration d’auditeurs assidus, dont les 3 premières places.
ActionDécouvrez où se trouvent vos auditeurs assidus en utilisant le menu déroulant des marchés dans l’onglet Segments.
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Fan Connection
Learn how listeners go deep into the world around their favorite artists’ music—and how that leads to bigger and more loyal fans.
Merch and Live
Our data shows that the way fans listen could be the key to stepping up your merch game, and connecting your fans with the right concert offers at the right time.