Marquee and Showcase results

Track your campaign results in Spotify for Artists.

For: Admins and Editors on web

1. Log in to artists.spotify.com.
2. Go to Campaigns then Marquee and Showcase.
3. Click a campaign to see its results.

We track listener behavior for 14 days after they see your campaign to find out if they stream a track from the release.

You’ll start to see results 24 hours after your campaign begins, and your final results will be ready 2 weeks after your campaign ends.

You can view your results in Spotify for Artists, as well as download the results for a single campaign or for all your artist’s campaigns. Click Download results to get the results as a CSV file.

We report on 3 main stats for your campaign:

• Campaign delivery: Reach and clicks
• Audience development: How your active audience has changed as a result of your campaign
• Performance details: How listeners engaged with your new release and your other releases as a result of your campaign

All metrics are updated daily.

Marquee and Showcase aim to develop long-term fans, so keep an eye on audience development and performance details to gain insights into how listeners engaged with your music after seeing your campaign.

Audience development

See how your campaign brought valuable listeners into - or deeper into - your active audience to enable three key audience goals: growth, reactivation, and engagement.

The visual on your results page shows you which audience segments your converted listeners started in, and which segments they ended in after engaging with your release.

• New active listeners: Listeners who joined your active audience for the first time by intentionally streaming your promoted release – including new listeners who hadn’t streamed your music anywhere in the last 2 years.
• Reactivated listeners: Listeners who rejoined your active audience after intentionally streaming your promoted release.
• Amplified listeners: Listeners from your active audience who intentionally streamed your promoted release for the first time after seeing your campaign.

Grow your audience – and drive new active listeners and new listeners – by targeting your programmed or potential audience.

Reactivate your audience – and drive reactivated listeners – by targeting your previously active audience.

Engage your audience – and drive amplified listeners – by targeting your active audience - or specific segments of your active audience.

Learn more about audience segments

Performance details

See how listeners engaged with your promoted release and other releases.

We break your data down by audience segment and by track, and we recommend potential actions to take after viewing your results.

• Converted listeners: Number of listeners who intentionally streamed the release after seeing the campaign.
• Conversion rate: Percentage of listeners who intentionally streamed the release after seeing the campaign.
• Active streams per listener: Average number of times your converted listeners intentionally streamed the release.
• Intent rate: Percentage of converted listeners who saved tracks from your release or added them to a playlist. These actions show intent to listen to you again in the future. Our research shows saves and playlist adds correlate with a 2.5x increase in streaming of an artist 6 months later.