With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. If you haven’t already, start by joining Spotify for Artists (just click Claim Your Profile at the top-right of this page) to promote your music, share your story, make your images reflect your latest look, dig into listener stats, and much more. Check out more tips for promotion below.
Turning listeners into followers.
Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:
- In their Release Radar playlist
- Featured inside their Spotify app
- In their personalized new release email
We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:
- On the Concerts tab inside their Spotify app
- In their concert recommendation emails
Embedding a Spotify follow button in your website makes it easier for your fans to find and follow you. It works on any website, and you can embed the button just by copying and pasting a short piece of code. For instructions, check out this website.
Send a song to our playlist editors
Have a new release coming up? Before it drops, use Spotify for Artists to submit a song to us. Once submitted, the song is included in a tool that our editorial team can filter through and pick from for their playlists. We’ll also add it to your followers’ Release Radar playlist.
Extend your reach with a tailored ad campaign.
Right now there are minimum spend requirements, but we’re working on new features that will make advertising on Spotify easy and affordable for artists everywhere. Stay tuned!