With over 200 million passionate music fans around the world, Spotify is a great place to grow your audience. If you haven’t already, start by joining Spotify for Artists (just click Claim Your Profile at the top-right of this page) to promote your music, share your story, make your images reflect your latest look, dig into listener stats, and much more. Check out more tips for promotion below.


Pitch a song to our playlist editors

Have a new release coming up? Pitch a song to us before it drops. It’ll be included in a list our editorial team picks from for their playlists. We’ll also add it to your followers’ Release Radar playlist.

Learn more about pitching a song.


Listening in more places.

Design resources

Let fans know your music is available on Spotify with our branding. Use our Branding Guidelines to find how best to use our logo, icon, colours, fonts, messaging, widgets, and more.

Here are some quick links to our assets:

Note: Spotify has a unique visual identity. Artists and labels shouldn’t copy this identity. Instead, use your own visual designs and incorporate our latest logos where appropriate.

Embeddable players

Help fans find and listen to your tracks outside of the Spotify app, while still ensuring you get paid for the streams.

An embeddable Spotify player is a short piece of code that you can include on any website to generate a quick and easy music player just for your music. Check out our widgets guide to learn how.

Embed a Spotify player in your website
Embed a Spotify player in your website

You can also embed a follow button on your site to quickly turn listeners into followers.

Social sharing

It’s easy to share your music on social channels:

  • On Facebook, you can copy song, album, or playlist links right into status fields.
  • On Twitter, sharing a Spotify song link creates a custom, playable audio card.
  • On Instagram stories, you and your fans can share Spotify albums, tracks, artists, and playlists that link to the Spotify app.

Note: When you (or we) update a playlist, it can take some time for Facebook and Twitter to update their cached version. If you notice this, try entering the playlist link into the Facebook debugger and Twitter validator to refresh it.

A playable Twitter audiocard
A playable Twitter audiocard

More social tips

Navigating social media can be overwhelming. There’s no single answer on the best strategy, but check out our blog post The Do's and Don'ts of Social Media for a starting point.

Here are some key social media tips and tricks for Spotify too:

  • Be sure to add Instagram, Twitter, Facebook, and/or Wikipedia links to the About section on your Spotify artist profile.
  • Encourage fans to save music in their own playlists and share it. Call out and profile those that do to encourage it further.
  • Copy and paste one of your Spotify links into the Twitter search bar to find Spotify listeners who’ve shared your music, then like / reply to their tweets.
  • Share playlists that feature your music over direct links, since playlists drive the maximum amount of streams per listening session.
  • Use Spotify Codes on visual media such as posters, flyers, merch, Instagram, Snapchat, and YouTube.
  • Update YouTube descriptions to contain links to your Spotify. Do this retroactively to old videos too.
  • Talk about other people’s music. Ask your fans who you should check out and add their suggestions to your own playlists. This is useful between shows/releases when you're looking for ways to keep your fans engaged.
  • Host ‘listening parties’. Tell your fans you'll be online at a certain day/time and invite them to join you. You can all hit play at once to listen to and discuss your music in real time. Use Facebook and Twitter’s free analytics tools to help you decide the best time.
  • Both Facebook and Twitter let you to schedule posts in advance. This is good for anniversaries, e.g. you could recreate the setlist from your first headline show in a playlist, share key memories and photos, or talk about the day you released your debut single.
  • Use popular hashtags across Instagram, Twitter & Facebook e.g. #NewMusicFriday #MondayMotivation #ThrowbackThursday #FridayFeeling etc. Share songs or playlists around these themes to reach a wider audience.

Check out our blog for Spotify news, artist stories, best practices, and more.

Note: Always avoid services that guarantee streams or playlist placement. Their illegitimate practices could result in your music being removed from Spotify. It's important to know you're putting your career at risk any time you engage with one of these bad actors.

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