With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. Here are some tips for promoting your music on Spotify.
Turning listeners into followers.
Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:
- In their Release Radar playlist
- Featured inside their Spotify app
- In their personalized new release email
We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:
- On the Concerts tab inside their Spotify app
- In their concert recommendation emails
Embedding a Spotify follow button in your website makes it easier for your fans to find and follow you. It works on any website, and you can embed the button just by copying and pasting a short piece of code. For instructions, check out this website.
Listening in more places.
Taking your music directly to your fans makes it easier for them to listen to your tracks anywhere—both inside and outside of Spotify—while ensuring you get paid for the streams.
Something to keep in mind: Any service that guarantees streams or playlist placement in return for money is lying to you about their legitimacy. We never associate with services like that and anyone who tries to artificially increase stream counts will risk having their music taken down. It's important to know that you're putting your career at risk anytime you engage with one of these bad actors.
An embeddable Spotify player is a short piece of code that can be included on any website. You can use it to create a music player quickly and easily—and give fans more places to find and listen to your music. For instructions, check out this website.
It’s simple to share your music on all your social channels. You can copy song, album, or playlist links right into status fields in Facebook. And when you share a Spotify song link on Twitter, it creates a custom, playable audiocard—so fans can play the song right there.