With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. If you haven’t already, start by joining Spotify for Artists (just click Claim Your Profile at the top-right of this page) to promote your music, share your story, make your images reflect your latest look, dig into listener stats, and much more. Check out more tips for promotion below.
Turning listeners into followers.
Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:
- In their Release Radar playlist
- Featured inside their Spotify app
- In their personalized new release email
We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:
- On the Concerts tab inside their Spotify app
- In their concert recommendation emails
Embedding a Spotify follow button in your website makes it easier for your fans to find and follow you. It works on any website, and you can embed the button just by copying and pasting a short piece of code. For instructions, check out this website.
Send a song to our playlist editors
Have a new release coming up? Before it drops, use Spotify for Artists to submit a song to us. Once submitted, the song is included in a tool that our editorial team can filter through and pick from for their playlists. We’ll also add it to your followers’ Release Radar playlist.
Promote a new release or upcoming concert with tailored audio ads.
Spotify Ad Studio provides the tools you need to create and manage audio campaigns in minutes, with flexible options for different sized budgets. Even if you’ve never made an audio ad before, Spotify Ad Studio makes it easy — simply share a script, pick a background track, then receive a fully-produced audio ad to review, complete with a recorded voiceover.
Ready to make your first ad? Get started here.
Note: This is currently only available in some countries. For information about advertising elsewhere, check out Spotify for Brands.