With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. Here are some tips for promoting your music on Spotify.


Turning listeners into followers.

Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:

  • In their Release Radar playlist
  • Featured inside their Spotify app
  • In their personalized new release email

We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:

  • On the Concerts tab inside their Spotify app
  • In their concert recommendation emails

Embedding a Spotify follow button in your website makes it easier for your fans to find and follow you. It works on any website, and you can embed the button just by copying and pasting a short piece of code. For instructions, check out this website.

Embed a Spotify follow button in your website
Embed a Spotify follow button in your website


Listening in more places.

Taking your music directly to your fans makes it easier for them to listen to your tracks anywhere—both inside and outside of Spotify—while ensuring you get paid for the streams.

Spotify player

An embeddable Spotify player is a short piece of code that can be included on any website. You can use it to create a music player quickly and easily—and give fans more places to find and listen to your music. For instructions, check out this website.

Embed a Spotify player in your website
Embed a Spotify player in your website

Social sharing

It’s simple to share your music on all your social channels. You can copy song, album, or playlist links right into status fields in Facebook. And when you share a Spotify song link on Twitter, it creates a custom, playable audiocard—so fans can play the song right there.

A playable Twitter audiocard
A playable Twitter audiocard


How we recommend music to Spotify listeners.

We love helping music lovers find their next favorite artist, which is why we’re always recommending new music to Spotify listeners. Like spins on radio, our music recommendations help organically build your fanbase. Artists like Lorde and Hozier got their start this way—by leveraging fans on Spotify to build their careers.

There’s a place for your music no matter where you are in your career or what type of music you make. Our team of editors curate over 4,500 playlists for listeners all around the world, while playlists like Discover Weekly and Release Radar use listening data from across Spotify to deliver fresh, personalized music to millions of people every week.

Here are a few of the Spotify playlists helping break artists big and small.

Some of our top playlists
Some of our top playlists

Fresh Finds combines machine and human curation to surface soon-to-be-discovered artists to over 400,000 new fans.

Discover Weekly is a personalized playlist of 30 recommended songs delivered to listeners every Monday. Since its start, Discover Weekly has connected 40 million fans with 5 billion new musical discoveries.

Rap Caviar features all the best hip-hop from around the world for its 4 million followers.

Release Radar gives every Spotify listener a custom playlist of the week's new releases—delivered fresh every Friday—based on the artists they follow and listen to the most.

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