With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. If you haven’t already, start by joining Spotify for Artists (just click Claim Your Profile at the top-right of this page) to promote your music, share your story, make your images reflect your latest look, dig into listener stats, and much more. Check out more tips for promotion below.


Turning listeners into followers.

Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:

  • In their Release Radar playlist
  • Featured inside their Spotify app
  • In their personalized new release email

We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:

  • On the Concerts tab inside their Spotify app
  • In their concert recommendation emails

Embedding a Spotify follow button in your website makes it easier for your fans to find and follow you. It works on any website, and you can embed the button just by copying and pasting a short piece of code. For instructions, check out this website.

Embed a Spotify follow button in your website
Embed a Spotify follow button in your website


Send a song to our playlist editors

Have a new release coming up? Before it drops, use Spotify for Artists to submit a song to us. Once submitted, the song is included in a tool that our editorial team can filter through and pick from for their playlists. We’ll also add it to your followers’ Release Radar playlist.

Learn more about submitting a song for playlist consideration.


Listening in more places.

We have many ways to help you get your music directly to your fans. You can help them find and listen to your tracks anywhere—both inside and outside of Spotify—while ensuring you get paid for the streams.

Something to keep in mind: Avoid services that guarantee streams or playlist placement. Their illegitimate practices could result in your music being removed from Spotify. It's important to know you're putting your career at risk any time you engage with one of these bad actors.

Spotify player

An embeddable Spotify player is a short piece of code that can be included on any website. You can use it to create a music player quickly and easily—and give fans more places to find and listen to your music. For instructions, check out this website.

Embed a Spotify player in your website
Embed a Spotify player in your website

Social sharing

It’s simple to share your music on all your social channels. You can copy song, album, or playlist links right into status fields in Facebook. And when you share a Spotify song link on Twitter, it creates a custom, playable audiocard—so fans can play the song right there.

A playable Twitter audiocard
A playable Twitter audiocard

Or use Spotify Codes. It’s a unique way to share that can be used almost anywhere and as easy as taking a picture. Learn how to share with Spotify Codes and check out the FAQ for more help.

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