Your Fans

With over 100M music fans around the world, Spotify is a great place to connect with your audience and grow your following. Here are some tips for marketing your music on Spotify.


How we recommend music to our users.

We love helping music lovers find their next favorite artist — which is why we’re always recommending new music to our users. Much like spins on radio, our music recommendations help organically build your fanbase.

Artists like Lorde and Hozier got their start on Spotify, leveraging our fans to build their careers. Our team of editors create over 4,500 playlists for 100M listeners around the world. There's a place for your music, no matter where you are in your career or what type of music you make.

These are few of the Spotify playlists helping break artists big and small.

A few of our top playlists.
A few of our top playlists.

Fresh Finds combines machine and human curation to surface soon-to-be-discovered artists to over 400,000 new fans.

Discover Weekly is a playlist of 30 personalized recommendations delivered to users every Monday. To date, it's connected 40M listeners with 5 billion new songs.

Release Radar provides every user with a custom playlist of the week's new releases based on what artists they follow and listen to the most.

Rap Caviar features all of the best hip hop from around the world for its 4M followers.


Turning fans into followers.

Building followers on Spotify gives you an easy way to connect with your most loyal fans. Think of your followers as subscribers to your mailing list on Spotify. When you release new music, followers see your new album, track, or remix:

  • In their Release Radar playlist.
  • Featured inside their Spotify app.
  • In their personalized new release email.

We’ll also make sure they know when you’re touring in their area. Followers see your upcoming local tour dates:

You can add a Spotify Follow button to your website, so it's easy for your fans to find and follow you even if they're not on Spotify. You can get the code here.

Add a Spotify Follow button to your website.
Add a Spotify Follow button to your website.


Listening in more places.

Taking your music directly to your fans makes it easier for them to listen to your tracks anywhere—both inside and outside of Spotify—while ensuring you get paid for the streams.

Play Button

The Spotify Play button is a short piece of code that can be embedded on any web page, allowing you to easily create a music player.

Embed a Spotify player in your website.
Embed a Spotify player in your website.

Get the play button

Social Sharing

We've made it simple to share your music from all your social channels. For example, when you share a Spotify song link on Twitter, it creates a custom, playable audiocard — so fans can play the song right there.

A playable Twitter audiocard.
A playable Twitter audiocard.

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