Creating a Marquee campaign

Marquee is a full-screen, sponsored recommendation for new releases.

Marquee full-screen recommendations have a title "New music for you!", a call to action to go to the release, and a link for users to learn more about Marquee.

How Marquee looks to listeners

Schedule your Marquee up to 18 days after the release date.

For: Admins and Editors on web

  1. Log in to artists.spotify.com.
  2. Go to Campaigns.
  3. Click Create Campaign next to the release.
  4. Add the required info (including budget, target country, target audience, destination, and payment method) then click Submit.

Campaigns can target audiences in Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Ireland, Liechtenstein, Mexico, Monaco, New Zealand, Peru, Switzerland, the United Kingdom, and the United States.

You can only create one Marquee campaign per release URI per targeted market. To target multiple markets, you'll need to schedule separate campaigns in Spotify for Artists.

To target listeners in the markets above with assistance from our local representatives, submit your info here.

Learn about Marquee targeting

Campaigns run until you spend your budget or 10 days after your campaign starts, whichever comes first.

Editing or canceling a Marquee

For: Admins and Editors

  • Budget and campaign dates can be changed up to 1 day before the start date
  • You can’t edit active campaigns
  • You can cancel a campaign before the start date and stop an active campaign
    Note: It may take an hour to completely stop, and the results may take 24 hours to update.
  • You can’t edit how Marquee looks - we use your release artwork and pick the background color based on the cover art

Don’t see your release?

Artists can use Marquee to promote eligible new releases if they meet one of the following eligibility requirements in at least one of the markets above:

  • More than 15k streams over the last 28 days
  • More than 2.5k followers

Check your release is eligible for Marquee:

  • You can only promote new releases
  • At least 50% of songs need to be new to the product type (e.g. you can promote an album if 50% of the songs haven’t already been released on an album on Spotify)
  • Your campaign needs to start within 21 days of the release date in the market you're targeting
  • You can only create 1 campaign per release URI per market
  • You can’t promote a remix, compilation, karaoke version, soundalike, remaster, or re-recording
  • The artist needs to be listed as a main artist on the release
  • You can't promote an artist with a general name that describes the performer or content (e.g. "Sleep Music")
  • You can’t promote a release with more than 3 main artists
  • The Marquee must be set up by an artist team, or a label team with full or split rights for the release in the US
  • The release artwork needs to comply with our advertising Terms and Conditions

Need more help?

Get in touch through our contact form (choose Promotion and playlist pitching > I need help with my Marquee campaign).


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