Promoting music on Spotify

With over 300 million passionate music fans around the world, Spotify is a great place to grow your audience. Here are some tips.

Join Spotify for Artists

Spotify for Artists lets you promote your music, see your audience stats, and manage your artist profile.

You can use Spotify for Artists on the web, or download the mobile app on Android and iOS.

Learn more about getting access

Pitch music to our playlist editors

Got a new release coming up? Pitch a song to us before it drops.

We’ll include it in a list our editorial team picks from for their playlists. We’ll also add it to your followers’ Release Radar playlist.

Learn more about pitching music

Build your followers

Share your music and encourage fans to follow you on Spotify.

We notify your followers when you release new music, when you tour in their area, and you get featured in their personalized sections of the app.

Learn more about sharing music

Use Spotify marketing tools

We offer different marketing tools to help develop your fanbase.

Ad Studio

Spotify Ad Studio is an easy way to create audio and video ads for free listeners, with options for different sized budgets.

Go to Spotify Ad Studio

Note: Spotify Ad Studio is only available in some countries. If it isn’t available where you are, you can still get advertising help at


Marquee is a full-screen sponsored recommendation for new releases.

Campaigns created in Spotify for Artists target Premium and free listeners in the US.

We’re gradually rolling out Marquee in beta to US-based teams. Check out Getting access to Marquee for more info.

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