Beach House가 최신 음악을 더 오래 홍보하기 위해 바이럴을 활용한 방법
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
We’re excited to announce the opening of a new Creator Technology Research Lab in Paris led by professor and musician François Pachet.
New technologies have always given rise to new ways of making music. The introduction of DAWs (digital audio workstations) in the 80s let artists step out of the studio and create songs anywhere. Now, hits are written and produced on iPhones. We've spent a lot of time asking ourselves what other technologies could enable artists to create in different, exciting ways.
Our new Creator Technology Research Lab will focus on making tools to help artists in their creative process — with a goal of helping artists of all sizes realize their creative vision. We’re excited to have some of the world’s foremost experts leading this area. François Pachet, former Director of the Sony Computer Science Laboratories, Paris, is an accomplished researcher, professor, AI expert and recording musician himself. François and his team have been working on assisting artists in music composition for over a decade.
We'll keep you updated on our progress — and ask for lots of feedback along the way.
