MUSIC VIDEOSWhere your fans press playDeepen fan connections and drive more streams by releasing your videos on Spotify. Video streams can count toward charts, just like audio.

Video uploads are now available in Spotify for Artists in beta, and through labels and distributors.
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Hear it. See it. Same place.On other platforms, music videos fade into the infinite scroll. On Spotify, they live alongside your music, integrated into your catalog.

In the Now Playing view, fans can jump from the song to the full-length video with one tap. They can also find videos via a tab on your artist profile, in search, and alongside related songs.
Get StartedIntroducing video uploads in Spotify for ArtistsNow in beta, tens of thousands of artist teams can upload performances, covers, and official music videos directly in Spotify for Artists.

Labels and distributors remain the primary way to deliver audio and music video content to Spotify.
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Make the song stick

On average, listeners who stream a video on Spotify stream that song 64% more often and are 1.4x more likely to save, share, or add it to a playlist over the next three weeks.

Keep listeners coming back

After streaming a video on Spotify, listeners go on to stream your music 57% more on average over the next three weeks.

Help your biggest fans go deeper

Super listeners spend more time listening after streaming a video on Spotify. On average, they stream 62% more over the next three weeks.

Get InspiredShow your fans the full pictureOfficial videos, live performances, studio sessions, and covers. If it brings fans closer to the music, it belongs here.
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Everywhere fans discover you From your artist profile to Spotify playlists, your music videos show up where fans are already tuned in.

Upload your videos and they’ll appear where fans already find music.
Your artist profile
There's a dedicated Video tab on your artist profile—right next to your music, merch, and events—making it easier for fans to find.
Active discovery
Fans can find your music videos in Search — or look for the video icon next to your songs in albums, playlists, and search results.
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Manage your creative worldTake your visual storytelling further with Spotify for Artists
  • See all your visuals in one place. Open the Video & Visuals tab to see your whole visual catalog.
  • Know what’s hitting. Use music-first analytics to see how fans engage with your music videos, dig into audience data, and better understand what’s moving the needle for your catalog.
  • Expand your story. Add Canvas alongside your music videos to give fans a more complete look at your creative world.
    • Artist Team SpotlightMusic videos have been key for Parcels since day one — the music doesn’t go without them. Videos let them describe and present their story, their universe, and what they want to tell with each album. Bringing music videos and live sessions to Spotify makes the storytelling complete.
    —Alexis MetaouiChief Digital Officer, Because Music
    Want your videos on Spotify?Join the waitlist for video uploads in Spotify for Artists – or continue to deliver videos through your label or distributor.
    Join the waitlist