FAN STUDYNew ReleasesThink of your next release as a launchpad. It’s your moment to re-engage loyal fans, reach new ones, and reengage listeners with your full catalog. Make release week count and set your music up to break through from day one.
New releases give your other music a bump.
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New releases give your other music a bump.
Average number of catalog streams before versus after release dayBased on releases in November 2020, comparing an artist’s catalog streams in the days leading up to and following a new release.
InsightReleasing new music can give fans a reason to dive deeper into your catalog. On average, streams of past releases jump 15–20% when new music drops.
ActionPrepare your next release for success by taking full advantage of Spotify for Artists’ new release tools.
Explore the checklist
When it comes to driving presaves, the right preparation is key.
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When it comes to Countdown Pages, the right preparation is key.
Impact of Countdown Page timing and single release on pre-savesBased on the average number of pre-saves between Countdown Pages publish date and album release date across all Countdown Pages from July 2024 to August 2025, comparing (A) albums with Countdown Pages published at least 7 days before release vs. those published later, and (B) Countdown Pages with at least one single released ahead of the album versus those without.
InsightOn average, artists who publish a Countdown Page at least 7 days before an album release nearly double their pre-saves. That’s not all: those who release a single, ahead of their album with a Countdown Page, see twice as many pre-saves for the album as those who don’t.
ActionWant to maximize pre-saves? Set up your Countdown Page early, and make sure to tease the album with a single.
Create a Countdown Page
Traffic to your profile spikes on release day.
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Traffic to your profile spikes on release day.
Percentage increase in listener traffic on release dayBased on a comparison of pageviews on release day versus the day prior, using data collected in May 2021.
InsightArtist profiles get 77% more visits when new music drops. But that’s not all–other Spotify surfaces get a boost, too.
ActionMake the most of your artist profile, where fans can dive deeper into the world around your music.
Find out how
When fans save your release, they listen significantly more.
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Fans who save your release will listen to it 3X more.
Impact of saving a track on future streamsBased on data collected between July 2018 and March 2020.
InsightSaving new music is a strong sign that fans are in it for the long haul. And we don’t mean days or weeks–but months. Six months after saving a track, on average, a listener will stream it 3X more than before they saved.
ActionDrive saves for your new release by using Marquee to reach the fans most likely to love it.
Explore Marquee
Releasing new music can supercharge your fanbase.
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Releasing new music can supercharge your fanbase.
Average lift in super listeners after a new releaseBased on 29 days of global listening around a February 14th, 2025 release by artists with over 10,000 monthly listeners at any point in 2024.
InsightSome of your listeners are diehard fans in the making. After releasing new music, on average, artists saw their number of super listeners (the most loyal segment of their total audience) jump more than 18%.
ActionGrow your super listeners with every new release.
Develop your super listeners
Release week is the starting point, not the finish line.
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Release week is the starting point, not the finish line.
Distribution of first-year streams for a new releaseBased on a sample of tracks released in February 2024 with at least 1,000 annual streams, by artists with at least 1,000 monthly listeners—comparing streams in the first 28 days after release to streams over the rest of the first year.
InsightThe first week matters, but it’s not everything. Most streams happen later—not on day one. In fact, 75% of a release’s first-year streams come after the first month.
ActionUse Showcase to promote your release across Spotify, even after the new release window.
Explore Showcase