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Why Keeping It Real Will Always Win

In an industry bustling with talented artists, what separates a successful act from the rest? Amit Nerurkar, founder of Face-less with 18 years of industry experience across various genres, would make the case that the answer is authenticity.

More from Co.Lab

Finding Your Place Through Sync Placement

Having your music land in a film or TV show can grow your audience in an instant. Morgan Rhodes, music supervisor for ‘Selma’ and ‘Dear White People,’ shares her tips for how artists can get their songs selected for the big screen.

Understanding and Protecting Your Assets

In music, a business manager is ostensibly an accountant, an essential to an artist’s team. Business manager Kristin Lee explains why musicians should be financially organized and how to do it.

Converting Audience Data into Business Deals

Sharell Jeffrey, founder of QLEEN Artist Relations, lays out her data-driven approach into how you can utilize audience analytics to better reach your current—and future—fans in effective, engaging ways.

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