Why Keeping It Real Will Always Win – Spotify for Artists

co labWhy Keeping It Real Will Always WinIn an industry bustling with talented artists, what separates a successful act from the rest? Amit Nerurkar, founder of Face-less with 18 years of industry experience across various genres, would make the case that the answer is authenticity.

poster

More from Co.Lab

Finding Your Place Through Sync PlacementHaving your music land in a film or TV show can grow your audience in an instant. Morgan Rhodes, music supervisor for ‘Selma’ and ‘Dear White People,’ shares her tips for how artists can get their songs selected for the big screen.

Understanding and Protecting Your AssetsIn music, a business manager is ostensibly an accountant, an essential to an artist’s team. Business manager Kristin Lee explains why musicians should be financially organized and how to do it.

Converting Audience Data into Business DealsSharell Jeffrey, founder of QLEEN Artist Relations, lays out her data-driven approach into how you can utilize audience analytics to better reach your current—and future—fans in effective, engaging ways.

POPULAR STORIES

How Beach House Used a Viral Hit to Drive Momentum for Their New Release

The Beach House team at Sub Pop Records used Marquee – a full-screen, sponsored recommendation of an artist’s new release – to promote their new album and create a halo effect across their entire body of work.

Spotify Meets Shopify: Turn Your Artist Profile Into a Virtual Merch Table

Easily manage and sell your merch to fans via your artist profile.

#SongwriterSaturday with KAMILLE

Songwriter, producer and artist, KAMILLE has worked with the likes of Little Mix, Dua Lipa, Mabel and more.

videoHow Julia Wolf Made It