game plan

Using Spotify Data for Digital Campaigns

Having good data, and knowing when to use it, helps you reach listeners at the right time and turn them into fans.

More from The Game Plan

How playlists work.

How Playlists Work

Playlists reach listeners who already love you, and those who haven't heard you yet. They're the fastest way for new fans to discover your music... So how do they work?

What Is Sync Licensing?

Music supervisor Matt FX (Broad City), artist Nick Murphy (fka Chet Faker), industry experts break down what you should know when it comes to navigating the nitty gritty details behind sync licensing, and how to be prepared when opportunity knocks.

Understand Your Audience

Ever wonder who's hearing your music, and how? This episode gives you all the info you need to understand how your fans are listening.

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How Julia Wolf Made It