A Strategy All Your Own
Whether you're dropping your first song or putting out your third album, there are a few essential questions you should be asking yourself. Seth England, a partner at Big Loud, lays them out.
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Why It's Important to Set Goals
When it comes to releasing your music, there is no one-size-fits-all strategy. And according to Cameo Carlson, president of mtheory Nashville, some of the most important elements behind your release strategy stem from setting the right goals.
Why Keeping It Real Will Always Win
In an industry bustling with talented artists, what separates a successful act from the rest? Amit Nerurkar, founder of Face-less with 18 years of industry experience across various genres, would make the case that the answer is authenticity.
How to Prep for Your Next Release
Nashville-based alt-R&B artist R.LUM.R shares the knowledge—from preparation to post-release—when it comes to experimenting, and authentically engaging and connecting with fans.
Using Your Identity to Stay Fresh
As Managing Director of Janelle Monae’s imprint/production company Wondaland, Mikael Moore approaches the art of image-making as a science.
How to Create and Evolve Your Style
With years working as a stylist and creative director for artists like Miguel and Destiny Rogers, Jasmine Benjamin knows your style can cue fans into who you are and what you believe.
How to Attract Audiences to Your New Music
These days it's easy to get distracted and getting heard requires tapping into your audience and yourself. Red Light Management's David Adcock offers strategic tips to consider.
Engaging Your Audience with a Visual World
Carlon Ramong, Creative Director at Atlanta-based label LVRN, walks through how to build a visual world your audience can connect with daily.
Finding Your Place Through Sync Placement
Having your music land in a film or TV show can grow your audience in an instant. Morgan Rhodes, music supervisor for ‘Selma’ and ‘Dear White People,’ shares her tips for how artists can get their songs selected for the big screen.
What You Should Know Before Touring
There’s a lot that goes into bringing a tour to life. Veteran tour director Christian Coffey (Childish Gambino, Run The Jewels) talks through some key questions you should ask yourself before hitting the road.
Converting Audience Data into Business Deals
Sharell Jeffrey, founder of QLEEN Artist Relations, lays out her data-driven approach into how you can utilize audience analytics to better reach your current—and future—fans in effective, engaging ways.
Building a Meaningful Community
Creator marketing lead Preston Hershorn explains the ins and outs of leveraging Instagram’s tools to tell your story and grow your audience.