Building a Meaningful Community

Co.Lab

Creator marketing lead Preston Hershorn explains the ins and outs of leveraging Instagram’s tools to tell your story and grow your audience.

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Using Your Identity to Stay Fresh

Co.Lab

As Managing Director of Janelle Monae’s imprint/production company Wondaland, Mikael Moore approaches the art of image-making as a science.

How to Create and Evolve Your Style

Co.Lab

With years working as a stylist and creative director for artists like Miguel and Destiny Rogers, Jasmine Benjamin knows your style can cue fans into who you are and what you believe.

Engaging Your Audience with a Visual World

Co.Lab

Carlon Ramong, Creative Director at Atlanta-based label LVRN, walks through how to build a visual world your audience can connect with daily.

Finding Your Place Through Sync Placement

Co.Lab

Having your music land in a film or TV show can grow your audience in an instant. Morgan Rhodes, music supervisor for ‘Selma’ and ‘Dear White People,’ shares her tips for how artists can get their songs selected for the big screen.

What You Should Know Before Touring

Co.Lab

There’s a lot that goes into bringing a tour to life. Veteran tour director Christian Coffey (Childish Gambino, Run The Jewels) talks through some key questions you should ask yourself before hitting the road.

Converting Audience Data into Business Deals

Co.Lab

Sharell Jeffrey, founder of QLEEN Artist Relations, lays out her data-driven approach into how you can utilize audience analytics to better reach your current—and future—fans in effective, engaging ways.

Why Keeping It Real Will Always Win

Co.Lab

In an industry bustling with talented artists, what separates a successful act from the rest? Amit Nerurkar, founder of Face-less with 18 years of industry experience across various genres, would make the case that the answer is authenticity.