How They Made It

How thuy Made It

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How They Made It

Artist success stories using Spotify tools.

How They Made It

How thuy Made It

How They Made It

Watch as Vietnamese-American R&B singer thuy discusses her creative journey as an independent artist and how she uses Spotify for Artists data and insights to grow and connect with her audience.

How Fana Hues Made It

How They Made It

Independent R&B artist Fana Hues gives us a glimpse into her career, from performing with family to dropping two projects and joining Tyler, The Creator on a track. She discusses what drives her and how streaming has helped her realize her creative vision.

How Lizzy McAlpine Made It

How They Made It

Lizzy McAlpine is having a moment. We met up with the 23-year-old "Ceilings" singer to talk about her breakout hit, her collabs with FINNEAS and Jacob Collier, the short film that accompanies her album, and how her increase in streams is opening doors.

How mehro Made It: From Mockup to Merch Table

How They Made It

We join mehro on his journey creating a necklace tied to his latest release, Dark Corners/alchemy, sold via his Spotify profile. He explores how and why making something physical is impactful to both his fans and his own artistic expression.

How Julia Wolf Made It

How They Made It

See how the Queens-based singer used Spotify for Artists insights and tools, like Canvas and Marquee, to help her connect with and reach more fans.

How Dreezy Made It

How They Made It

When Dreezy pitched “Chanel Slides” for Spotify playlist consideration in 2018, it was selected for seven editorial playlists, with editorial and algorithmic playlists driving over 40 percent of all streams

How Wiki Made It

How They Made It

Wiki first rose to fame when he was still a teenager in the NYC hip-hop group Ratking, and since then he's forged a successful solo career on his own terms.

How Conner Youngblood Made It

How They Made It

For the 30-year-old multi-instrumentalist pitching his music to playlists and utilizing Spotify for Artists’ data has been instrumental in spreading his music far and wide.