The Game Plan

Welcome to The Game Plan

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The Game Plan

Take your career up a notch with the help of music legends and Spotify insiders.

Get Set Up

Getting Your Music Up

The Game Plan

Before you do anything else, you've got to get your music up on the platform. Here's everything you need to get started.

What Is Spotify for Artists?

The Game Plan

We've built a powerful suite of tools to help you find your audience and maximize your presence. Here's a rundown of all the tools and features our app has to offer.

Building Your Artist Profile

The Game Plan

Your profile is the first impression you make on your fans. Learn how to spruce things up, with tips and best practices from other artists.

Understand Your Audience

Premium vs. Free

The Game Plan

Premium and free listeners use Spotify in different ways—here's how it all works, and how it affects your career.

How to Read Your Data

The Game Plan

We provide all kinds of data to help you see how you're doing. Here's how to see what playlists you're being added to, and what your fans are into.

Understand Your Audience

The Game Plan

Ever wonder who's hearing your music, and how? This episode gives you all the info you need to understand how your fans are listening.

Promote Yourself

Planning Your Tour

The Game Plan

Whether it’s mapping out your route or figuring out support slots, getting ready to hit the road involves the right planning and preparation.

Life on the Road

The Game Plan

Artists like TOKiMONSTA, Tei Shi, Trippie Redd, and more offer up tips and tricks for successful tours, including what to bring and how to smooth out any bumps along the way.

Building a Social Media Strategy

The Game Plan

Leaning into who you really are on social media can help you build the right strategy for your next big single, album release, or tour.

Spotify Playlists

How to Get Playlisted

The Game Plan

You’re not just making music for yourself—you want to get heard, which means you want to get on playlists. Here's a step-by-step guide to getting your music in front of Spotify's editorial team.

How Playlists Work

The Game Plan

Playlists reach listeners who already love you, and those who haven't heard you yet. They're the fastest way for new fans to discover your music... So how do they work?

Understand the Industry

Treating Your Music Like a Business

The Game Plan

From financial planning to operating contracts, setting up a solid foundation can help you take creative risks in the long run. In this ep artist Nick Murphy (fka Chet Faker), and business manager Kristin Lee (Bad Wolves, Thunderpussy) share their tips.

How to Avoid Creative Burnout

The Game Plan

It can be hard to know when to say no, but unplugging to recharge is crucial. Nick Murphy, Olivia O'Brien, Salt Cathedral, and Mike Posner—plus Run The Jewels’ co-manager Amaechi Uzoigwe, and meditation expert Jesse Israel of The Big Quiet offer some tips.

What Is Sync Licensing?

The Game Plan

Music supervisor Matt FX (Broad City), artist Nick Murphy (fka Chet Faker), industry experts break down what you should know when it comes to navigating the nitty gritty details behind sync licensing, and how to be prepared when opportunity knocks.