The Game Plan
Take your career up a notch with the help of music legends and Spotify insiders.
Get Set Up
Getting Your Music Up
The Game Plan
Before you do anything else, you've got to get your music up on the platform. Here's everything you need to get started.
What Is Spotify for Artists?
The Game Plan
We've built a powerful suite of tools to help you find your audience and maximize your presence. Here's a rundown of all the tools and features our app has to offer.
Building Your Artist Profile
The Game Plan
Your profile is the first impression you make on your fans. Learn how to spruce things up, with tips and best practices from other artists.
Understand Your Audience
Premium vs. Free
The Game Plan
Premium and free listeners use Spotify in different ways—here's how it all works, and how it affects your career.
How to Read Your Data
The Game Plan
We provide all kinds of data to help you see how you're doing. Here's how to see what playlists you're being added to, and what your fans are into.
Understand Your Audience
The Game Plan
Ever wonder who's hearing your music, and how? This episode gives you all the info you need to understand how your fans are listening.
Promote Yourself
How Spotify's Marquee Works
The Game Plan
Marquee is a marketing tool for promoting your new release — and turning listeners into big fans. Here’s everything you need to know.
Sharing Your Visual Identity Through Spotify's Canvas
The Game Plan
Your visual identity is integral to your art and Spotify tool Canvas — a short looping visual that you can upload alongside your song — helps share your vision. Artists San Holo and Su Lee discuss how and why they create Canvases for their songs.
Planning Your Tour
The Game Plan
Whether it’s mapping out your route or figuring out support slots, getting ready to hit the road involves the right planning and preparation.
Spotify Playlists
How to Get Playlisted
The Game Plan
You’re not just making music for yourself—you want to get heard, which means you want to get on playlists. Here's a step-by-step guide to getting your music in front of Spotify's editorial team.
How Playlists Work
The Game Plan
Playlists reach listeners who already love you, and those who haven't heard you yet. They're the fastest way for new fans to discover your music... So how do they work?
Understand the Industry
What Is Artificial Streaming?
The Game Plan
What’s a bot, what’s artificial streaming, and why does buying streams negatively affect your career and stop you from building authentic connections with real fans. Plus, we explain what to look out for and what Spotify is doing to combat these issues.
Spotify’s Guide to Publishing & Songwriting
The Game Plan
Here's how songwriters and publishers can work together in the Spotify ecosystem utilizing Spotify Publishing Analytics and more. Plus, songwriter Tayla Parx takes us through why she’s down with Songwriter Pages and Written By playlists.
Treating Your Music Like a Business
The Game Plan
From financial planning to operating contracts, setting up a solid foundation can help you take creative risks in the long run. In this ep artist Nick Murphy (fka Chet Faker), and business manager Kristin Lee (Bad Wolves, Thunderpussy) share their tips.