It’s been three years since we first launched Spotify for Artists, and in that time we’ve seen hundreds of thousands of artists and their teams come together to share great music with the world, pitch to playlists, use data to make decisions about release strategies and tour schedules, and connect with fans through profile tools and Canvas. We also launched Spotify Analytics which has become the place for labels and distributors to access data and pitch songs to playlists as they support their artists.
Over time, as we’ve listened to feedback and seen how people use Spotify for Artists and Spotify Analytics, it’s been clear just how collaborative artists and their teams are in analyzing data and planning promotional strategies. In an effort to empower artists, managers, and labels to work together as seamlessly as possible, we’re bringing everyone together in one place: Spotify for Artists.
Now, with access to the same set of data and insights, and the ability to join in managing an artist’s presence across Spotify, we’re looking forward to fostering better collaboration between teams - especially for artists signed to a label. For artists and managers already using Spotify for Artists, not much will change: You’ll still have the same access to your data and profile, and will still be able to pitch new releases to editorial and algorithmic playlists, upload a Canvas, and add an Artist Fundraising Pick, but will now benefit from having your whole team and label in one place.
To enable this, we’ve made some changes to Spotify for Artists including:
Artists, managers and labels will be able to add multiple people to their teams, and see a log of actions taken across their team in Spotify for Artists with a new Activity Page.
DATA AND ANALYTICS
Spotify for Artists users will continue to see helpful data and insights. Labels will see data for recordings they have the rights to.
In the coming weeks, both artist and label teams will be able to make changes to an artist profile — whether it’s updating a bio or sharing a playlist through Artist Pick.
And because we know all this information is better when it’s easily accessible, labels joining Spotify for Artists will now have access to our mobile app, available on iOS and Android.
If you’ve never used Spotify for Artists, we’ve shared all the useful things you can do with the tools, with some helpful case studies on this new site.
We’ll continue to bring Spotify Analytics users into Spotify for Artists over the coming months. Spotify Analytics users can expect to receive an email from us with next steps soon.
Best of all, this means we’ll be able to release new tools and features to artists, managers, and labels at the same time, so stay tuned for more product announcements.
Note: Spotify Analytics will close down on July 30, 2020. If you currently have access to Spotify Analytics you will receive an invite in the coming weeks to get started in Spotify for Artists. You'll have 21 days to accept this invite once you receive it. We look forward to seeing you in Spotify for Artists soon!
-Spotify for Artists