No matter where you are in your journey as an artist, we know that navigating your career is a complex adventure that requires you and your team to constantly juggle more than ever before. Enter In Focus — it’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals. Whether you’re looking to level up or get back to the basics, just choose what you’d like to accomplish, and In Focus will put you on the fast track.
We built In Focus to address the biggest questions and most important goals we've been hearing from artists engaging with us on social media, through our help center, and in 1-on-1 conversations. From these thousands of points of feedback from artists, we organized the site into the 21 biggest focus areas on artists’ minds in the music industry today.
In Focus allows you to zero-in on your goals by beginning with a choice of five career categories: Create, Promote, Connect, Earn, Learn. Drilling down into each area opens a wide range of relevant tools, resources and tips from the Spotify for Artists team, industry experts, and artists like Olivia Rodrigo, A$AP Ferg, Phoebe Bridgers, and dozens more. We’re committed to keeping In Focus fresh, so you can be sure you’re always getting the latest and greatest recommendations.
Looking to create new revenue streams? Want to reach new audiences or grow your base of superfans? Wondering how to hone your songwriting or production chops? These are just a few of the nearly two dozen goals In Focus is currently designed to help you achieve.
Success means something different to everyone. Looking to focus on something you're not seeing? A feedback survey is built into the experience so we can continue to improve In Focus based on your requests. We're committed to always giving you a leg up, even as your needs evolve.