Develop your fanbase, build your business, and create the world around your music.

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Where your music <br /> is everything

Amplify your music

Turn up your music with Campaign Kit — a set of tools designed to drive meaningful metrics for artists and music marketers. Expand your reach and build lifelong fans.

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AMPLIFY YOUR MUSIC | Checklist module (image left)

Connect with fans

Invite listeners into your creative world. Customize your artist profile, create videos & visuals, and bring the story behind your music to life.

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Grow your business

There are many ways to earn revenue as an artist on Spotify. While [Loud & Clear](https://loudandclear.byspotify.com/) is your source for data, resources, and transparency around streaming royalties, here are some other opportunities to explore.

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Understand your audience

Dig into audience, playlist, and music data to help you reach your goals.

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Where your music is everything

It’s the biggest fan moment of the year – record your Clips, promote your shows, and more.

Make sure you stand out during 2024 Wrapped

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Tools built for your music

Grow your career while keeping your music at the center. With Spotify for Artists, you can amplify your reach, serve up videos, build pre-release hype, and sell merch and tickets – right where streaming happens.

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Anitta - vertical video for Home

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NEW HOME - GRAPHIC TRANSITION

New & noteworthy

Your ultimate pre-release destination is here.

Your ultimate pre-release destination is here

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It’s time to drive more week-one streams with Countdown Pages.

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The Countdown is on

Countdown Pages get your fans excited for new releases by engaging them before your album drops. Discover how you can convert pre-release hype into meaningful results.

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It’s challenging to break through the noise with new music. Building pre-release momentum across multiple platforms – that are disconnected from where streaming actually happens –  is exhausting and inefficient.

Countdown Pages are a game changer, offering the first-ever way to drive pre-saves for your upcoming music directly on Spotify – right where fans listen. 

You can now close the gap between where music is teased and where it’s actually streamed.

Revolutionize your new release strategy

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With Countdown Pages, fans can pre-save your music, preview the tracklist, watch Clips, and get their hands on must-have merch via your artist profile, Now Playing view, Search, and Home. 

Once your new music drops, we’ll send a push notification to all pre-savers and add it straight to their library. 

Build hype where it matters

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Charlie XCX 

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On average, nearly 70% of users who pre-save an album stream it week-one.

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An essential part of your new release strategy

Countdown Pages are dynamic, so you can drop singles, merch, and Clips  over time, boosting pre-saves and engagement.

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You’ll be able to view Countdown Page stats in Spotify for Artists including total number of pre-saves, impressions, and the percentage of pre-savers that went on to stream in the first 7 days. 

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Countdown Pages generated 6X more pre-saves than our off-platform buy link for several artists on our roster. The tool has been instrumental in helping to reach our chart goals.

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 Global Director of Streaming & Digital Sales, Secretly Group

CDP – Artist Team Spotlight

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Want to know more?

Dive in with these Countdown Pages resources.

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Countdown Pages

Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.

How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release

Learn how to use Campaign Kit, our set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens. 

Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Introducing Campaign Kit: Campaign Tools Made for Music

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Explore seven brand new Fan Study insights on Spotify playlists, discovery, and fueling fandom.

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Your next biggest fan could be one playlist away.

From casual listeners to super fans: navigating Spotify's audience segments.

The Complete Guide to Audience Segments

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The Complete Guide to Audience Segments in Spotify for Artists

See More 

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Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.