Turn up the volume on your 2024With hundreds of millions of fans sharing their Wrapped stories every year, your music becomes part of a global phenomenon. It’s your opportunity to stand out, connect more deeply with your biggest fans, and drive profile visits and streams.

And in 2024, Wrapped will offer an even richer experience, giving you new ways to connect with listeners on a more personal level – right where they’re already streaming your music.

The biggest fan moment of the year is still getting bigger

Listeners engaged with Wrapped content in 2023

Increase in engagement with 2023 Wrapped content over 2022

Markets engaged with Wrapped content in 2023

CLIPSShare something special with your fansPre-schedule your Clip by November 20 to be featured in your top fans’ 2024 Wrapped experience on Spotify.Speak directly to the fans who’ve had you on repeat all year. Record an under-30-second Clip for the opportunity to be featured within the main Wrapped data story, and in a Wrapped video feed for your top fans. After Wrapped, uploaded Clips will be featured across Spotify — on your artist profile, the Now Playing view, Release Pages, and Home – for listeners to continue enjoying.
Record your Clip
Your Clip should be shot vertically; feature no music, singing, or lyrics; no explicit content; no logos or brands; and no added text, graphics, or filters.
Success!
Your Clip will be automatically scheduled to go live with Wrapped. No further action is needed.
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Quick story behind "Been Like This"
Been Like This
Meghan Trainor, T-Pain
Probably the most important song I’ve ever written.
Carmen
Olivia Dean
The story behind Heaven.
Heaven
Mitski
casulty is still my fave on the album
casualty
kenzie
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Ready to upload your Clip?Record one of the below prompts. Then when you’re ready to go, head to the Video & Visuals tab in Spotify for Artists on web to upload.
  • Reveal which song you’ve loved performing this year.
  • Drop the real meaning behind one of your new songs.
  • Tell a story about writing a track.
    • Upload now
    ARTIST PROFILE
    Give your artist profile a Wrapped makeoverMake your artist profile pop during Wrapped. Here’s how to stand out:
  • Publish merch to your profile using the Shopify integration so fans can easily discover and buy.
  • Create a fan support link to allow fans to support you directly.
  • Playlist your 2024 favorites and make it your Artist Pick to share your year in music.
    • Update your profile
    LIVE EVENTS
    Put your shows front and centerMake sure your fans don’t miss out on your live events – double-check that your upcoming tour dates are listed on Spotify and add any missing events through one of our ticketing partners. We’ll promote your shows during Wrapped, putting them in front of the fans who are most excited about your music.
    List your shows
    COUNTDOWN PAGES
    Build hype for your next releaseHave a release scheduled for early 2025? Wrapped is the perfect opportunity to get fans excited about your next drop. Set up a Countdown Page for your upcoming release, making it easy for fans to pre-save your new album.

    When the release goes live, fans will be notified, and your music will go straight into their Library – helping you to drive those all-important Week 1 streams.
    Learn more
    Ready for 2024 Wrapped?We can’t wait to celebrate and share your music with the fans who listened to you most this year.
    Let's go