
Beach House가 최신 음악을 더 오래 홍보하기 위해 바이럴을 활용한 방법
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
How to get the most out of being on the road.
ON THE ROAD
Illustration by Lindsay Mound
EXERCISE ROUTINE Find a way to sweat on tour, whether it’s hotel room yoga, amp curls, or jump rope sessions with a microphone cord.
Illustration by Lindsay Mound
PLAN AHEAD Food is fuel, and bad fuel will just slow you down. Remember to take care of your body and nutrition on tour.
Illustration by Lindsay Mound
KEEP A LIST Failing to prepare is preparing to fail. Keep a checklist of your most important items handy so you don’t forget them pre or post-gig.
AT THE AIRPORT
Illustration by Lindsay Mound
GET ORGANIZED Pack your effects, cables, smaller instruments, and accessories in a simple, easy-to-remember layout so you can make airport security a breeze.
Illustration by Lindsay Mound
KNOW BEFORE YOU BOARD Ask to pre-board if you have a big instrument. Also, remember to ask about storing your gear in a plane’s coat closet to avoid checking it.
Illustration by Lindsay Mound
GRIND FROM 30,000 FEET Catch up on overdue emails, prep your backing tracks, arrange your recording files, even write scratch tracks in the air.
AT THE SHOW
Illustration by Lindsay Mound
BE COURTEOUS, BE KIND Get to soundcheck early and be courteous (read: quiet) when others are soundchecking. Also be nice to your sound person and address them by name.
Illustration by Lindsay Mound
BE FAST The faster you load on and off the stage, the faster you'll get to feel confident, like a well-oiled machine. Plus, you get to maximize you time on-stage performing.
Illustration by Lindsay Mound
DON'T WEAR OUT YOUR WELCOME Your performance is just as important as your graceful exit. Load out quickly, don't interrupt other artists' set, and don't be rude.
—Spotify for Artists
Spotify for Artists는 목표를 달성하는 데 필요한 팬층을 늘리는 데 도움이 됩니다.
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
아티스트 프로필을 통해 손쉽게 굿즈를 관리하고 팬들에게 판매해보세요.