
Beach House가 최신 음악을 더 오래 홍보하기 위해 바이럴을 활용한 방법
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
When you share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen.
We’re always building new ways to help you share your music on Spotify with your fans — everywhere they hang out. On the Spotify app, artists and their teams use our “Share” menu to easily promote their tracks, albums, playlists, podcasts, and more. Today, we’re rolling out a more powerful way to connect with fans on Facebook Stories — with 15-second song previews.
You can share a song from Spotify to Facebook in a few steps. Tap “Share” when viewing the track on Spotify, select Facebook, customize your Story, and post it to your fans. Now, when viewers watch your Story, they’ll be able to listen to a 15-second preview of it — instantly — and they can tap “Play on Spotify” if they want to hear more. (Note: The previews are generated from our Web API. Feature availability will differ based on territory.)
For now, previews will only play when you share a single track to Stories. When you share other content (like albums, playlists, or your profile), viewers will be able to click directly into that content on Spotify, but they won’t hear a preview.
Taking advantage of our sharing features helps to get your tunes to more people’s ears. It will also encourage your fans to interact with you and your music and help spread the love through their own Facebook Stories. Try it out for your next release or a special anniversary, or to simply step up your daily storytelling—because every story, even a 15-second one, deserves a proper soundtrack.
-Spotify for Artists
Spotify for Artists는 목표를 달성하는 데 필요한 팬층을 늘리는 데 도움이 됩니다.
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
아티스트 프로필을 통해 손쉽게 굿즈를 관리하고 팬들에게 판매해보세요.