
Beach House가 최신 음악을 더 오래 홍보하기 위해 바이럴을 활용한 방법
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
In the U.S., the royalty rates for publishing rights for digital music services are determined by a panel of judges, the Copyright Royalty Board (CRB). The rates also create a reference point for services that don't rely on these government-set rates, and they indirectly influence the ways that publishing license rates work around the world. The CRB recently came to a conclusion about how these rights and rates would work for the next few years. And we appealed the outcome.
We’ve been getting questions about this from songwriters, so we want to explain why Spotify is appealing the CRB decision, and how we see the issue. This is a complex topic, so if you feel you need a primer on how royalties work, check out this helpful Game Plan episode. Here are five things you need to know:
We hope this helps explain why we took this step, and what you can expect from Spotify as the industry works together moving forward. These are hard issues but we will listen and be open about what we think. Our mission is clear: we want to help more artists and songwriters make a living doing what they love.
Spotify for Artists는 목표를 달성하는 데 필요한 팬층을 늘리는 데 도움이 됩니다.
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
아티스트 프로필을 통해 손쉽게 굿즈를 관리하고 팬들에게 판매해보세요.