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After streaming a video on Spotify, listeners stream that song 64% more often and the artist's catalog 57% more, on average over the next three weeks.
BUILT FOR MUSICVideo on Spotify takes your fans further From direct uploads that make it easier to get your videos onto Spotify, to editorial pitching that can land your videos on playlists that drive discovery - we’re investing in video as a powerful way to bring fans closer to your music.
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Introducing video uploads in Spotify for ArtistsNow in beta, artists can upload performances, covers, and official music videos directly in Spotify for Artists. Labels and distributors are still the main way to deliver audio and music video content to Spotify.
Learn how to upload
BEST IN CLASSShow your fans the full pictureOfficial videos, live performances, studio sessions, and covers. If it brings fans closer to the music, it belongs on Spotify
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Where fans can find your videos
Videos for You

Eligible videos can show up in Spotify’s first personalized video playlist.

Artist profile

A dedicated Video tab on your artist profile makes it easy for fans to find your videos alongside your music, merch, and events.

Fan push notifications

When videos uploaded through Spotify for Artists go live, they can reach your super listeners — your most dedicated fans — with a push notification.

Pitch your videos for editorial playlistsSubmit your official music videos and performance videos for playlist consideration in Spotify for Artists.

Share your video’s concept, visual style, and why it matters. Pitched videos will be considered for editorial video playlists like Best New Videos, Live Performances, and House Party.
Introducing Music Video Charts GlobalMusic Video Charts Global is Spotify’s first chart dedicated entirely to music videos. Fans can discover the global top 50 videos ranked by daily stream count, available in the Charts Hub and more.

Every Tuesday, we spotlight the top 10 music videos worldwide across Spotify and Spotify for Artists social channels, giving artists another moment in the conversation every week.
CASE STUDYHow one cover video pulled listeners deeper into The Runarounds' catalog
After listeners discovered The Runarounds' cover performance of Valerie (Live from The Minivan Tour) on Spotify, they went on to stream the band’s catalog 67% more vs. fans who streamed audio only–showing how one video can spark a deeper listening journey.
Compared to audio-only listeners, those who watched the video went on to stream the Runarounds’ music more afterwards— with 58% more streams per listener of the song and 70% more streams from super listeners.
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ZAYN
ZAYN
Tems
Tems
Sam Fender
Sam Fender
CORTIS
CORTIS
Earth, Wind & Fire
Earth, Wind & Fire
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GET INSPIRED
The story behind the videoIn our Spotify for Artists social series “Playback”, we sit down with artists like Tems and Zayn to revisit their videos and share the creative choices behind them – from concept and styling to choreography, on-set moments, and more.
Want your videos on Spotify?Join the waitlist to upload videos directly via Spotify for Artists, or keep delivering through your label or distributor. Remember to deliver your videos and pitch them to our editorial team on or before release day.
Join the waitlist