FAN STUDYGlobal TrendsFans are constantly reshaping how music travels: fueling trends around the world, bringing new artists into the spotlight, and building communities across borders. Explore how tapping into these shifts can open new doors for your music.
International collabs can take your music global.
01/ 05
International collabs can take your music global.
How collaboration types affect the distribution of streamsBased on streams of tracks by main artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.Got a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
InsightWorking with an artist from another country doesn’t just broaden your perspective, it can broaden your international reach in a big way. In fact, almost 84% of streams on international collaborations come from outside the main artist’s country—versus under 60% for single-artist tracks.
ActionGot a release with multiple main artists? Use Marquee or Showcase to reach your collaborators’ listeners.
Explore Campaign Kit
New fans come from far and wide to find you.
02/ 05
New fans come from far and wide to find you.
Percentage of actions taken by fans from outside an artist's home countryBased on fan engagement with artists who have at least 1,000 monthly listeners, from January 4 to January 31, 2022. An artist discovery is when a listener hears an artist for the first time on Spotify.
InsightWhile you might think that most new fans come from nearby, our data tells a very different story. On average, 66% of new artist discoveries happen outside an artist’s home country. And once they find you, they engage like crazy.
ActionPrioritize specific tracks and find new listeners when it matters most with Discovery Mode.
Explore Discovery Mode
Fans know that great music can come from anywhere.
03/ 05
Fans know that great music can come from anywhere.
Average number of artist countries listened to by fansBased on global listeners with more than 10 monthly streams, and artists with over 1,000 monthly listeners, from January 4 to January 31, 2022.
InsightFandom is borderless. On average, global listeners stream artists from 14 different countries every month. For listeners in Europe, that number jumps to 16 countries per month.
ActionCheck your Top Countries in Spotify for Artists to better understand where your listeners are.
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Fans put a world of artists on the charts.
04/ 05
Fan Study: Global Trends Data Highlight–Fans put a world of artists on the charts.
Share of Weekly Top Songs from outside North America and EuropeBased on the region of origin for tracks that reached the Top 200 on Spotify’s global Weekly Top Songs chart at any point throughout each year from 2017 to 2021.
InsightBetween 2017 and 2021, the share of tracks on Spotify’s global Weekly Top Songs chart from outside North America and Europe more than doubled.
ÅtgärdDive into Country, City, and Local Pulse charts to see what’s moving fans around the world.
Explore Charts
Vill du ha fler passionerade lyssnare? Europa är fullt av dem.
05/ 05
Want more super listeners? Europe is packed with them.
Främsta 10 marknaderna utifrån koncentrationen av passionerade lyssnareBaserat på beteendet hos passionerade lyssnare av minst en artist på de 50 främsta Spotify‑marknaderna (utifrån användarbas), per den 1 juni 2025. Inkluderar artister med över 10 000 lyssnare per månad under 2024 och med minst 10 spår, per den 1 januari 2025.
InsiktPassionerade lyssnare finns världen över, men det visar sig att de inte är jämnt utspridda. Europa har fem av de tio främsta marknaderna med den högsta koncentrationen av passionerade lyssnare – inklusive de tre topplatserna.
ÅtgärdSe var dina passionerade lyssnare finns genom att använda rullgardinsmenyn för marknader på fliken Segment.
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