FAN STUDYSpotify PlaylistsProgramming on Spotify (all playlists and listening sessions based on editorial or personalized recommendations) blends human curation with machine learning to deepen artist-fan connections. Dig into how these playlists spark discovery and fuel fandom.
Spotify playlists are where new fans find you.
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New artist discoveries by source type
New artist discoveries by source typeNew artist discoveries are defined as the first time a listener streams an artist for at least 30s on Spotify. Based on all discoveries between October 1 and October 31, 2023.
InsightYou could be just one playlist away from your next biggest fan. In fact, more than half of new artist discoveries on Spotify happen in programmed playlists–with over a quarter coming from Spotify Mixes, Radio, and Autoplay.
ActionDiscovery Mode can help you reach more listeners in Mixes, Radio, and Autoplay. Then, try Marquee and Showcase to target your programmed listeners.
Explore Campaign Kit
Editorial playlists can ignite monthly active audience growth
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Editorial playlists can ignite active audience growth.
Monthly active listener growth after first-time editorial playlist addsBased on a sample of artists added to a Spotify editorial playlist for the first time in 2023. Monthly active listeners growth compares an artist’s monthly active listeners—listeners who intentionally streamed their music from active sources within the past 28 days—on the day of the playlist add versus 30 days later.
InsightYou don’t have to be a playlist powerhouse to see significant audience growth. Artists added to editorial playlists for the first time ever in 2023 saw big spikes in their monthly active listeners after a 30-day period.
ActionDropping new tracks? Pitch your next release to our editors with information on genre, song inspiration, promotional details, and more for playlist consideration.
Learn about Playlist Pitching
Spotify playlists can carry your music across borders.
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Spotify playlists can carry your music across borders.
Increase in average number of countries where an artist is streamed via Spotify playlistsBased on artists with at least 10,000 monthly listeners, calculated by comparing the average number of user countries where their music was streamed through Spotify playlists in January 2024 versus January 2019.
InsightSpotify playlists can help your music travel to more and more international markets. Between 2019 and 2024, the average number of countries where an artist is streamed on Spotify playlists went up by 62%.
ActionReach a more global audience with a Marquee campaign targeting new-to-you markets.
Try Marquee
Tens of millions of new artist discoveries happen on Fresh Finds.
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Tens of millions of new artist discoveries happen on Fresh Finds.
Portion of Fresh Finds streams that represent new artist discoveriesBased on total streams and new artist discoveries across all Fresh Finds playlists between January and December 2024.
InsightIn 2024, Fresh Finds drove over 65 million new artist discoveries. In fact, over 70% of all streams via Fresh Finds playlists represented listeners streaming an artist for the very first time on Spotify.
ActionSee how pitching your music to Fresh Finds playlists could introduce your music to brand-new fans.
Discover Fresh Finds