商業工具

透過 Spotify 販售週邊商品,在粉絲間激起風潮

開創新事業,將週邊商品直接銷售給串流播放音樂的粉絲。

開始使用

讓週邊商品與音樂一拍即合

就像鼓跟貝斯的搭配,週邊商品跟音樂是絕佳拍檔。有了 Shopify 整合服務,你可以將週邊商品商店連接到 Spotify for Artists,直接在粉絲聆聽音樂的平台販售週邊商品。開始使用 Shopify,每月只要 5 美元。

Three simple steps to building a merch business

Chelsea Cutler 週邊商品

Publish

With Spotify for Artists + Shopify, you can select merchandise from your Shopify store to publish to Spotify. Published merch is available for browsing and purchase alongside your music and can be recommended to top fans in their personal Merch Hub.

Chelsea Cutler「藝人之選」週邊商品

Pin

Give priority merch top billing. Select up to two of your published items to pin to the top of the Merch Tab on your artist profile. You can also select your hottest item to feature as your Artist Pick on the Music Tab of your artist profile.

Chelsea Cutler「現正播放」畫面展示的週邊商品模組

Tag

Help fans find relevant merch while they’re falling in love with your music by tagging published items with their associated releases. Tagging makes merch appear on album and single release pages and on the ‘Now Playing’ view for every song on the release.

用週邊商品記錄當下

mehro 為粉絲設計了一款獨一無二的珠寶,並在 Spotify 獨家販售。他用金屬項鍊來呈現兩張專輯的主題,將構想化為成品,最後送到忠實粉絲手上。歡迎觀看影片進一步瞭解。

週邊商品是一種表達自我的方式。只要穿戴在身上,就能大聲宣告:這是我熱愛的音樂,我很樂意展現給大家看。聽眾在 Spotify 聽音樂的同時還能購買週邊商品,真是太棒了。

mehro

Easily manage merch sales, inventory, and promotions with Spotify + Shopify.

Fans FirstFans First
回饋忠實粉絲回饋忠實粉絲

藝人的愛會成為粉絲的力量。流行樂女歌手 Rina Sawayama 為 Spotify 頭號聽眾推出限量版獨家黑膠唱片,不到一天就銷售一空。獨家週邊商品極具影響力,而 Spotify 可以觸及最渴望擁有這些商品的粉絲。

「粉絲優先」行銷活動是回饋忠實粉絲的絕佳機會,我們專門為 Rina 最活躍的聽眾發行獨家黑膠唱片,不到 2 小時就賣出 1,000 張專輯,毫無疑問地,Spotify 不只是串流平台,還幫我們拉近與 Rina 聽眾的距離!

Team Dirty HitTeam Dirty Hit

Frankie Cosmos

No inventory, no problem

We use Printful to create print-on-demand items, which helps us avoid over-producing, and costs us nothing (each item is made once it's been purchased, so we aren't paying for items in advance and then trying to sell them to make back an investment). We can feature various items on our Spotify profile using Spotify for Artists, which we have linked to our Shopify. It's easy to set up and requires no maintenance!

Frankie Cosmos

Spotify 藝人首次在 Printful 下單可享特別折扣。

在 Spotify 成功經營週邊商品事業