Watch Our Latest Co.Lab Videos on Release Strategies

Industry experts from our Nashville event explain how to plan for your release.


With countless options at your disposal, releasing music can be a little intimidating. But thoughtful and strategic planning can help ensure you get heard. For the Nashville installment of Co.Lab—our nationwide event series, designed to connect you with industry experts, to help expand your network, and understand the nuts and bolts of the modern music industry—we invited a group of experts to help walk you through some challenges and strategies around setting up your release.

From a recording artist’s direct experience, to an artist manager’s guidance, a label’s viewpoint and a creative director’s vision, our panel gave their pro tips on how to find what works and doesn’t for you. Topics ranged from how to be prepared and set your goals, to knowing who your partners are and how to think about both attracting and engaging with your audience, and since we want as many artists as possible to benefit from these ideas, we filmed the whole thing. Watch below to see what our Nashville collective had to say on the overall subject of releasing music.

You can also watch the full video series stemming from more of our Co.Lab events here, and watch this space for more info on upcoming events.

Co.Lab is an event and video series for working artists to meet their peers, get advice, and workshop their careers with the best in the business. Co.Lab is hosted and presented by Spotify for Artists. To learn more, visit https://co.lab.events/.

R.LUM.R on How to Prep for Your Next Release

As an artist, how are you growing with your audience, especially around your latest release? Take it from R.LUM.R, who shares what he’s learned over the years—from preparation to post-release support—about experimenting, engaging, and connecting with his fans in authentic ways.

Cameo Carlson on Why It's Important to Set Goals

When it comes to releasing your music, there is no one-size-fits-all strategy. And according to Cameo Carlson, president of mtheory Nashville, some of the most important elements behind your release strategy stem from setting the right goals. Carlson leads us through how to create goals that fit your unique shape as an artist and provides insights for leveraging your fans to create momentum for your current project... and the one after that.

David Adcock on Attracting Audiences to Your New Music

Getting heard requires tapping into your audience and yourself. But David Adcock, who works on the marketing team at Red Light Management, knows that there are a lot of distractions that can pull attention away from your core audience. He guides us through finding the right approach to helping you stand out as an artist, and how leaning into your identity gives listeners a reason to really care.

Seth England on Creating a Strategy All Your Own

Whether you’re dropping your first song or putting out your third album, there are a few essential questions you should always be asking yourself. After that, it’s all about finding the combination of techniques best-suited for who you are and where you want to go. Seth England, a partner at Big Loud, explains some key considerations for releasing your music—no matter where you’re at in your journey.

—Spotify for Artists