Analytics – Spotify for Artists

Metrics that matter to musicSee what’s really moving the needle for your catalog. Instead of getting lost in vanity metrics, Spotify for Artists helps you understand how your marketing efforts help develop real fans for the long-term.

With our free, music-first analytics tools, you get unmatched insight into your audience’s development and engagement.

Music data

Measure streams and saves to track growth across your entire catalog.

Audience data

Get engagement and demographic insights for your listeners and followers.

Playlist data

See which playlists are contributing to your success on Spotify.

SEGMENTS

Understand your listeners’ journey to fandomWith our segmentation tools, you can gain insight into the relative value of your audience – from newly discovered to long-term listeners.

Active audience: Listeners who intentionally streamed your music from active sources like artist profile, or their own libraries in the past 28 days.

Previously active audience: Listeners who streamed your music from active sources in the past two years, but not in the past 28 days.

Programmed audience: Listeners who streamed your music in the past two years only from programmed sources.

Learn more

Discover opportunities to amplify your growthMake more of an impact with each release. Our tools provide you with in-depth metrics on release engagement and conversion to help optimize your marketing efforts.

Effective campaignsAmplify your music with Campaign Kit. Target listeners in each segment with Marquee and Showcase.

Explore Campaign Kit

Accurate touringTake your next tour to your fans. See the top cities where your listeners are streaming from.

Explore live events

The Spotify for Artists app gives you the data you need, whenever you need it

Dive deeper

Fan Study: Super Listeners Edition

There are fans, and then there are die-hard, listen-on-repeat, buy-up-all-your-merch fans. Meet super listeners: the powerful audience segment available in Spotify for Artists. Discover what super listeners can do for you, and how to show them love back.

The Complete Guide to Audience Segments

From casual listeners to super fans: navigating Spotify's audience segments.

Listener Conversion Metrics

We know understanding your audience is important, so we're introducing new metrics to understand the bigger picture. Introducing Listener Conversion Metrics in Spotify for Artists. With these audience segments, you can dive deeper into how your audience is changing over time, make strategic decisions on how to gain new listeners, re-engage your audience, and grow your fan base.

Campaign Kit

Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.

Wrapped is Back: Explore Your Best Performing Clips, Discover Fresh Stories, and Enjoy New Ways to Share Your Year

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