 Track music and playlist performance, get audience insights, and develop your fan base with data that helps you reach your goals on Spotify for Artists.

Measure your </br> music's impact

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Dig into the audience, music, and playlist data that helps you reach your goals.

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See what’s really moving the needle for your catalog. Instead of getting lost in vanity metrics, Spotify for Artists helps you understand how your marketing efforts help develop real fans for the long-term.

With our free, music-first analytics tools, you get unmatched insight into your audience’s development and engagement.


Metrics that matter to music

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Measure streams and saves to track growth across your entire catalog.

Music data

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Get engagement and demographic insights for your listeners and followers.

Audience data

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See which playlists are contributing to your success on Spotify.

Playlist data

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With our segmentation tools, you can gain insight into the relative value of your audience – from newly discovered to long-term listeners.


Understand your listeners' journey to fandom

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Listener engagement journey through audience segments in Spotify for Artists

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Make more of an impact with each release. Our tools provide you with in-depth metrics on release engagement and conversion to help optimize your marketing efforts.

Discover opportunities to amplify your growth

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Amplify your music with Campaign Kit. Target listeners in each segment with Marquee and Showcase.

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Take your next tour to your fans. See the top cities where your listeners are streaming from.

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Download on the App Store

Get it on Google Play

The Spotify for Artists app gives you the data you need, whenever you need it

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Dive deeper

There are fans, and then there are die-hard, listen-on-repeat, buy-up-all-your-merch fans. Meet super listeners: the powerful audience segment available in Spotify for Artists. Discover what super listeners can do for you, and how to show them love back.

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Fan Study: Super Listeners Edition

From casual listeners to super fans: navigating Spotify's audience segments.

The Complete Guide to Audience Segments

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The Complete Guide to Audience Segments in Spotify for Artists

See More 

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We know understanding your audience is important, so we're introducing new metrics to understand the bigger picture. Introducing Listener Conversion Metrics in Spotify for Artists. With these audience segments, you can dive deeper into how your audience is changing over time, make strategic decisions on how to gain new listeners, re-engage your audience, and grow your fan base.

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Listener Conversion Metrics

Let’s celebrate your music, your fans, and your year. 

2023 Wrapped Is Here With Video Messages, Merch, and More Ways to Connect With Fans

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See how independent artist thuy’s team (manager Anh Vu and Venice Music’s Isobel Kelly) used Discovery Mode and Marquee over the course of 15 months and multiple releases to grow her audience.

How thuy’s Team Used Discovery Mode and Marquee to Grow Her Audience on Spotify

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Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.