New ReleasesThink of your next release as a launchpad. It’s your moment to re-engage loyal fans, reach new listeners, and spotlight your full catalog. Discover how releasing new music can be the first step in building long-term fandom.
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Spotify PlaylistsProgramming on Spotify (all playlists and listening sessions based on editorial or personalized recommendations) blends human curation with machine learning to deepen artist-fan connections. Dig into how these playlists spark discovery and fuel fandom.
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Fan ConnectionYour music sparks the connection. But it’s the world you build around it that keeps fans coming back. From visuals to storytelling, learn how listeners go deep with their favorite artists on Spotify—and how that leads to bigger and more loyal fans.
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Merch and LiveYour merch and concert offers go even further on Spotify—right where fans are already streaming. Our data shows that the way fans listen could be the key to stepping up your merch game and connecting fans with the right concert offers at the right time.
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Global TrendsFans are constantly reshaping how music travels: fueling trends around the world, bringing new artists into the spotlight, and building communities across borders. Explore how tapping into these shifts can open new doors for your music.
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