In 2020, as the world was being reshaped by a global pandemic, we witnessed the rise of the virtual event as a safe, viable alternative to in-person performances. At Spotify, we leveraged our partnerships with Songkick and Ticketmaster to help fans to find out about virtual performances by artists they already love (and those they may have just discovered) via the event listings in the “On Tour” section of your artist profiles, as the Artist Pick, or in the Concerts hub.
In 2021, with virtual events here to stay, we’ve taken steps to make it even easier for Spotify listeners to connect with their favorite artists through four new virtual events partners: StageIt, Mandolin, NoCap, and nugs.net. We’ve streamlined the experience with our new partners so that listeners can go directly from Spotify on iOS, Android, or desktop to your event. And though Spotify doesn’t sell concert tickets, we do recommend events to listeners based on their location, the music they like, and the artists they follow.
Because there is no way to list events directly through Spotify for Artists, artist teams should work with our ticketing partners to get their events listed. To further support artists and their teams, in the coming weeks we’ll also continue to send personalized virtual events recommendations to listeners who have opted in to receive concert notifications via email. For listeners who have opted-in in the US, UK, and Canada, we’ll also send out push notifications to drive as much fan awareness as possible. These virtual event push notifications will be sent to followers and fans of artists with upcoming virtual events 24-48 hours in advance of events.
If you’re planning a virtual event, check out our tips on livestreaming from home and listen to our Co.Lab Sessions podcast to get advice on live stream logistics from industry expert John Petrocelli of Bulldog Media
– Spotify for Artists