Driving More Ticket Sales from Concert Recommendations
Your fans on Spotify aren’t just the people who are listening to your music — they’re also the ones most likely to come see you play live. Since concerts continue to be a key revenue stream for most artists, we’ve been applying our fan understanding and recommendation technology — the same ones that power experiences like Discover Weekly — to help drive additional touring revenue for artists.
Today, we’re rolling out concert recommendation emails for Spotify users in most markets to assure every room you play is packed. We’ve already been recommending shows to Spotify users within our app, but by increasing the reach and putting recommendations directly in millions of fans’ inboxes, we think we can do much more. Just as before, recommendations will include artists a user follows — so keep growing your follower count for maximum reach.
We’re also furthering our commitment to the live space through a new partnership with Ticketmaster. Starting this week, we’ll be integrating their concert listings into artist pages, the recommended concerts feature, and our emails. Ticketmaster’s global scale provides Spotify users with the most diverse options for live events and will help drive more fans to concerts. Working directly with the Ticketmaster team and their data feeds will simplify the purchase experience and deepen our understanding of how recommendations drive sales. By combining listening data with purchase behavior, we’ll be able to refine our recommendations — and ultimately provide you with a sharper understanding of your fans.
We’ll continue partnering with Songkick for concerts that aren’t being sold via Ticketmaster. Through Songkick’s comprehensive database of shows, we’ll ensure that every date — no matter who you ticket through — is listed and can be recommended to fans around the world.
Concert recommendation emails will be rolling out over the next few weeks; any Spotify user can opt-in to get early access here.