How to Turn Listeners Into Fans With Marquee – Now Available to More Artists

February 24, 2022
Promote your new release with Marquee, now available for all eligible artists on U.S. teams. Learn more on a new episode of The Game Plan.

Marquee – a full-screen, sponsored recommendation of an artist’s new release – helps you promote your latest single, EP, or album and turn listeners into your next big fans. Listeners who see a Marquee are 2x more likely to save or add your new songs to their playlists. And it doesn't just get them into your new music – they're 3x more likely to stream from your older releases too. We’re excited to share that Marquee is now available to more artists than ever.

If you’re an artist, manager, or label based in the U.S., you will now see a Campaigns tab in your Spotify for Artists dashboard on desktop, where you can use Marquee to promote eligible new releases. To create Marquees in Spotify for Artists, artists need more than 2,500 U.S. followers or more than 15,000 U.S. streams over the past 28 days and your team needs to have the U.S. as your billing country.

As Marquee rolls out to more teams, we’re also debuting a new episode of our educational video series, The Game Plan.

This episode gives a rundown of Marquee’s features and shows why it’s a crucial marketing tool for your new releases. It helps you stand out by putting your music in front of the right listeners at the right time – right when they open the app. You can target specific audiences like lapsed, recently interested, and casual listeners, then get insights from the campaign to see how listeners were engaging with your new releases and your catalog.

Learn more about how Marquee gets listeners deeper into your new release in the full episode of The Game Plan above, featuring Perdi Higgs from independent label Dirty Hit. Then head to your Spotify for Artists dashboard and the Campaigns tab to get started if you have an eligible new release. You can create campaigns up to 18 days after your new release drops.

For now, the beta in Spotify for Artists is limited to the U.S., but we plan to expand to more markets soon. If you want to target listeners in Australia, Austria, Canada, France, Germany, Ireland, Liechtenstein, Monaco, New Zealand, Switzerland, or the U.K., submit your info to our local representatives. We’re excited to share more updates as we continue to improve Marquee.

Spotify for Artists helps you to develop the fanbase you need to reach your goals.

February 24, 2022
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