Marquee – a full-screen, sponsored recommendation of an artist’s new release – helps you promote your latest single, EP, or album and turn listeners into your next big fans. Listeners who see a Marquee are 2x more likely to save or add your new songs to their playlists. And it doesn't just get them into your new music – they're 3x more likely to stream from your older releases too. We’re excited to share that Marquee is now available to more artists than ever.
If you’re an artist, manager, or label based in the U.S., you will now see a Campaigns tab in your Spotify for Artists dashboard on desktop, where you can use Marquee to promote eligible new releases. To create Marquees in Spotify for Artists, artists must meet one of the following eligibility requirements in at least one of the available markets: more than 15k streams over the last 28 days or more than 2.5k followers. If your team is based in the U.S. but you don’t see the Campaigns tab, set your billing country to the U.S. to get added to the beta.
As Marquee rolls out to more teams, we’re also debuting a new episode of our educational video series, The Game Plan.
This episode gives a rundown of Marquee’s features and shows why it’s a crucial marketing tool for your new releases. It helps you stand out by putting your music in front of the right listeners at the right time – right when they open the app. You can target specific audiences like lapsed, recently interested, and casual listeners, then get insights from the campaign to see how listeners were engaging with your new releases and your catalog.
Learn more about how Marquee gets listeners deeper into your new release in the full episode of The Game Plan above, featuring Perdi Higgs from independent label Dirty Hit. Then head to your Spotify for Artists dashboard and the Campaigns tab to get started if you have an eligible new release. You can create campaigns up to 18 days after your new release drops.
Campaigns can target audiences in Argentina, Australia, Austria, Brazil, Canada, France, Germany, Ireland, Liechtenstein, Monaco, New Zealand, Switzerland, the United Kingdom, and the United States. To target audiences in the above markets with assistance from our local representatives, submit your info here.