Sell Merch on Spotify: How to Get Started

July 12, 2023

It’s easier than ever to add merch to Spotify and promote it across the app, so fans can buy while they’re listening.


Like artists and fans, music and merch are better together. With capabilities seamlessly integrated on Spotify, listeners can easily purchase your merch while they stream your music. So while you're building a meaningful relationship with your fans, you are also able to make a meaningful impact on your bottom line by broadening your Spotify revenue with merch.

Our integration with Shopify has been updated with new features for both artists and fans. This makes it simple for you and your team to manage inventory and for fans to discover your merch on your artist profile, release pages, the Now Playing view, and more. Anytime you drop new merch, you can share it on Spotify: capitalize on release moments big and small, promote your tour, celebrate the anniversaries of your past work, and more.

With the affordable $5-per-month Shopify Starter plan, now is a great time to join tens of thousands of other artists who are already selling on Spotify through one of our merch partners.

Get Connected

If you're already selling merch through Shopify, install the Spotify for Artists app in the Shopify App Store. After a simple integration process, you'll be able to publish up to 250 items from your Shopify store onto Spotify. Once published, your merch is available for purchase on Spotify. Our integration supports connecting one Shopify store to one or multiple artist profiles, so teams can streamline their stores all in one place.

Or Get Set Up

New to selling merch or looking to start fresh? There are two ways to get started while keeping your upfront costs low.

First, there's the wallet-friendly Shopify Starter Plan for $5 per month that offers artists streamlined access to everything they need to easily sell merch on Spotify. If you are looking for expanded features, check out the Shopify Basic Plan with a free 90-day trial at $39 per month.

Next, you can integrate with Printful, a print on demand partner, to design and list new merch without needing inventory to start.

Then Stock Up and Sell

Within Spotify for Artists on web, artist team admins and editors can easily manage how merch is featured on key surfaces throughout the Spotify app. Your twelve most recently-added items will automatically appear in the new Merch tab on your artist profile, and if you’d like to give one item top billing on the Music tab, you can select it as your Artist Pick.

Individual items can be tagged with one or multiple music releases. Tagged items will then appear on the associated album and single release pages and on the Now Playing view for each song included on the release. Spotify will also scan the names of each piece of merch you publish from Shopify to automatically associate items with release pages, but manually tagged items will always take precedence in listing order. This way, when a fan is browsing your catalog or listening to one of your songs, they'll be able to purchase merch as they’re falling in love with your music.

You never know when your fans will be inspired to buy, so your merch on Spotify is open 24/7/365. We’re continually investing in new features to make it easy to sell merch on Spotify, so you can continue to build your business - and your fanbase - no matter how busy you get. Whether you're celebrating an album launch, a new tour, the year-end Wrapped campaign, or just selling something cool, offering merch on Spotify is more effortless than ever.

Study the Data

Once you've set up your merch store on Spotify, take a moment to dive into the insights from our Fan Study to guide your overall merch strategy.

Here are some tidbits to get the wheels turning:

  • More than half of all merch clicks come in the first 24 days after a new release. Consider offering your fans something new to rep your latest music.
  • Two-thirds of all of your merch clicks come from fans who follow you, like your songs, or add them to a playlist. How can you make sure your music and merch work in lockstep?
  • Brand new listeners are likely to check out your merch right after they discover you. They're 7.8x more likely to click on your merch the very first day they listen to you than they are just one day later.
  • Merch trends change with the seasons, so be sure to have the right items in stock depending on the month. For example, vinyl sales spike in April and May, and outerwear sales hit a peak in November and December.

Spotify for Artists helps you to develop the fanbase you need to reach your goals.

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