Fan Study, Merch Edition
Your music and merch are better together, and we have the data to prove it.
MERCHSell merch on Spotify and fuel your fandomBuild your business by selling directly to fans as they stream your music.Get started
Merch and music are better togetherLike drums and bass, merch and music are a perfect pair. With our Shopify integration, you can connect your merch store with Spotify for Artists to sell merch where fans are already listening. Get started on Shopify for as little as $5/month.
Three simple steps to building a merch business
Published merch is available for browsing and purchase alongside your music throughout the Spotify listening experience.
Give priority merch top billing. Select up to two of your published items to pin to the top of the Merch Tab on your artist profile. You can also select your hottest item to feature as your Artist Pick on the Music Tab of your artist profile.
Tag
Help fans find relevant merch while they’re falling in love with your music by tagging published items with their associated releases. Tagging makes merch appear on album and single release pages and on the ‘Now Playing’ view for every song on the release.
Merch represents the person wearing it. You're making a choice to say, this is the music I love so much that I'm willing to wear it on my sleeve. It's beautiful that where people are listening to the music, they also have access to the merch on Spotify.
—mehro
Rina Sawayama
“The Fans First campaign was an amazing way for us to target Rina’s most engaged listeners with a unique vinyl to reward her top fans. We drove 1K album sales in less than 2 hours—needless to say, Spotify helped us engage Rina’s audience beyond streaming!—Team Dirty Hit
No inventory, no problemWe use Printful to create print-on-demand items, which helps us avoid over-producing, and costs us nothing (each item is made once it's been purchased, so we aren't paying for items in advance and then trying to sell them to make back an investment). We can feature various items on our Spotify profile using Spotify for Artists, which we have linked to our Shopify. It's easy to set up and requires no maintenance!
—Frankie Cosmos
How to Make Merch Your Fans Will Buy and Love
At our recent Co.Lab event in LA we corralled industry experts to discuss merch from every angle. After all, it’s an essential extension of your art—and your revenue.
Making the Most of the ‘Now Playing’ View to Encourage Discovery
Four actions artists can take on each of their songs to take advantage of the new Now Playing listener experience.
Use Artist’s Pick to feature your merch on your profile
Artist Pick is the perfect way to highlight what's important to you right now.
Spotify for Artists Tools 101
Tangible resources you can leverage to turn listeners into fans.