All you need to know about merch on Spotify. We've got tips, tricks and best practices for creating unique merch, connecting your Shopify store to Spotify for Artists, and selling and promoting merch to your top fans.

Sell merch on Spotify and fuel your fandom

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Build your business by selling directly to fans as they stream your music.

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Like drums and bass, merch and music are a perfect pair. With our Shopify integration, you can connect your merch store with Spotify for Artists to sell merch where fans are already listening. Get started on Shopify for as little as $5/month. 

Merch and music are better together

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Merch & Music Better Together

Three simple steps to building a merch business

Published merch is available for browsing and purchase alongside your music throughout the Spotify listening experience.

Publish

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Give priority merch top billing. Select up to two of your published items to pin to the top of the Merch Tab on your artist profile. You can also select your hottest item to feature as your Artist Pick on the Music Tab of your artist profile.

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Help fans find relevant merch while they’re falling in love with your music by tagging published items with their associated releases. Tagging makes merch appear on album and single release pages and on the ‘Now Playing’ view for every song on the release.

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Merch of the moment

When mehro created a bespoke piece of jewelry for fans, he sold it exclusively on Spotify. His metalwork necklace–representing themes from two albums–went from mockup to merch table and into the hands of his top fans. Watch the video to find out more.

Mehro Merch LP Video

Merch represents the person wearing it. You're making a choice to say, this is the music I love so much that I'm willing to wear it on my sleeve. It's beautiful that where people are listening to the music, they also have access to the merch on Spotify.

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Easily manage merch sales and inventory with Spotify + Shopify

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Fans love to feel the love. Pop songstress Rina Sawayama offered her top Spotify listeners a limited-run exclusive vinyl and they cleared out inventory in less than a day. Exclusive merch moves the needle, and Spotify can reach the fans who want it most.

Reward top fans

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Fans First Case Study

We use Printful to create print-on-demand items, which helps us avoid over-producing, and costs us nothing (each item is made once it's been purchased, so we aren't paying for items in advance and then trying to sell them to make back an investment). We can feature various items on our Spotify profile using Spotify for Artists, which we have linked to our Shopify. It's easy to set up and requires no maintenance!

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Spotify artists get a special discount on their first Printful order

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Master the merch business on Spotify

Your music and merch are better together, and we have the data to prove it.

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Fan Study, Merch Edition

At our recent Co.Lab event in LA we corralled industry experts to discuss merch from every angle. After all, it’s an essential extension of your art—and your revenue.

How to Make Merch Your Fans Will Buy and Love

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How Julia Wolf Made It

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Four actions artists can take on each of their songs to take advantage of the new Now Playing listener experience.

Making the Most of the ‘Now Playing’ View to Encourage Discovery

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We join mehro on his journey creating a necklace tied to his latest release, Dark Corners/alchemy, sold via his Spotify profile. He explores how and why making something physical is impactful to both his fans and his own artistic expression.

How mehro Made It: From Mockup to Merch Table

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Artist Pick is the perfect way to highlight what's important to you right now.

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Use Artist’s Pick to feature your merch on your profile

Tangible resources you can leverage to turn listeners into fans.

Spotify for Artists Tools 101

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Tangible resources – including Marquee, playlists, and merch – that you can leverage to turn listeners into fans.

Spotify for Artists Tools: List

Take a personal guide through our tools & features like Canvas, playlist submission, Soundtrap, and more, and discover the knowledge and best practices to help you find your audience on Spotify.