Everything you need to know to start selling tickets and promoting your upcoming shows on Spotify

For the magic moments between load in and load out

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Whether you’re heading out on tour or playing the local dive, make sure your fans never miss another show. 

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We’re seamlessly integrating concert discovery and ticket listings into the Spotify experience, lifting fandom to new heights. With event information provided by major ticketing partners around the world, we have everything we need to share the right concerts with the right fans, right alongside your music.

Take fans from headphones to half stacks

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We already help fans around the world find your music.  So as you get ready to hit the road, let us help reach the right fans to fill each room.

Help fans discover the shows they’ll love

We’ve partnered with concert & festival ticketing companies around the world to automatically list your shows on Spotify. We list hundreds of thousands of events powered by:

List events with no extra effort

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Live Events Partnerships May 24

Partnerships & Integrations Spotlight

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Take control of your concert listings with Bandsintown

Add missing events or edit how tour information appears on Spotify using Bandsintown's toolkit.

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How Faye Webster sold 2,600 tickets, effortlessly

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Faye Webster Live Events Case Study

We know fandom.  Period.

About one in three Spotify listeners attends at least one concert each year.

Reach

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At any given moment, we can match over 350M fans with upcoming concert recommendations based on their listening habits.

Discovery

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Ticket sales from Spotify have more than tripled year over year, and we’re just getting started.

Sales

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Live Events Data & Insights

Booking agents at Sound Talent Group (STG) worked with Spotify to target true Knocked Loose fans with a special presale offering for their 2023 tour.

How Fans First helped Knocked Loose build fan loyalty

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Agency for Knocked Loose

Knocked Loose Live Events Fans First Case Study

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Reward your top fans with early access to tickets through a Fans First Presale campaign.

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Build your business

Take a tour through the artist profile to learn how to set yourself up for success and ultimately draw fans in.

Making the Most of Your Artist Profile on Spotify 

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We’ve revamped your artist profile with a new design that organizes your music, concerts, merch, and more into three different tabs.

We join mehro on his journey creating a necklace tied to his latest release, Dark Corners/alchemy, sold via his Spotify profile. He explores how and why making something physical is impactful to both his fans and his own artistic expression.

How mehro Made It: From Mockup to Merch Table

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Tangible resources you can leverage to turn listeners into fans.

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Tangible resources – including Marquee, playlists, and merch – that you can leverage to turn listeners into fans.

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Take a personal guide through our tools & features like Canvas, playlist submission, Soundtrap, and more, and discover the knowledge and best practices to help you find your audience on Spotify.

Your Guide to Spotify for Artists

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Whether it’s mapping out your route or figuring out support slots, getting ready to hit the road involves the right planning and preparation.

More from The Game Plan

See how the Queens-based singer used Spotify for Artists insights and tools, like Canvas and Marquee, to help her connect with and reach more fans.

How Julia Wolf Made It

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The Game Plan: Planning Your Tour

Planning Your Tour

Introducing the Live Events feed and other features to help fans find their favorite creators' live events. 

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Find Shows Tailored to You Right in the Spotify App

Spotify playlists can take fans from in-app to IRL. Dig into this insight and more in our latest fan study.