LIVE EVENTSFor the magic moments between load in and load outWhether you’re heading out on tour or playing the local dive, make sure your fans never miss another show.
Take fans from headphones to half stacksWe’re seamlessly integrating concert discovery and ticket listings into the Spotify experience, lifting fandom to new heights. With event information provided by major ticketing partners around the world, we have everything we need to share the right concerts with the right fans, right alongside your music.
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Help fans discover the shows they’ll love We already help fans around the world find your music. So as you get ready to hit the road, let us help reach the right fans to fill each room.
In-app listings
Once we receive your event info from one of our partners, fans can see your concert listings when they open the app, listen to your songs, or explore your catalog.
Personalized recommendations
Every event that's listed on Spotify could be shared with fans as a personalized concert recommendation - a little extra boost can go a long way.
Artist tour details
Fans can get full details on your tour schedule by visiting your artist profile. They can find links to tickets on event pages, or see all upcoming shows on the tour page.
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List events with no extra effortWe’ve partnered with concert & festival ticketing companies around the world to automatically list your shows on Spotify. We list hundreds of thousands of events powered by:
  • Ticketmaster, AXS, Eventim, Ticketek, See Tickets, and many others
  • Bandsintown concert aggregation
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    Take control of your concert listings with BandsintownAdd missing events or edit how tour information appears on Spotify using Bandsintown’s toolkit.
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    Case studyHow Faye Webster sold 2,600 tickets, effortlessly
    Once Faye Webster's tour dates were listed on Spotify via our ticketing partners, our live event recommendation system kicked in, driving discovery that resulted in an additional 2,600 tickets purchased by real fans.
    Faye has bolstered her visibility amongst her core listeners immensely through the Fans First tour presale campaigns - but Spotify has taken it a step further. By simply having her events listed on Spotify, we've managed to sell over 2,600 additional tickets through the platform alone and target her 1.1 million followers! Spotify has helped us bridge the gap between streaming and actual ticket conversions throughout her tour marketing campaigns.
    —Coco FernandezDirector of Marketing for Faye Webster at TBA Agency
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    We know fandom. Period.

    Reach

    About one in three Spotify listeners attends at least one concert each year.

    Discovery

    At any given moment, we can match over 350M fans with upcoming concert recommendations based on their listening habits.

    Sales

    Ticket sales from Spotify have more than tripled year over year, and we’re just getting started.

    How Fans First helped Knocked Loose build fan loyaltyBooking agents at Sound Talent Group (STG) worked with Spotify to target true Knocked Loose fans with a special presale offering for their 2023 tour.
    “Knocked Loose's Spotify Fans First campaign successfully engaged their fanbase by offering exclusive early access to tickets for their upcoming shows. By leveraging Spotify's platform, they reached a wider audience and created anticipation for their live performances. This approach not only boosted ticket sales but also fostered stronger connections with their loyal followers, enhancing brand loyalty and increasing overall visibility in the music industry.—Sound Talent Group (STG)Agency for Knocked Loose
    Reward your top fans with early access to tickets through a Fans First Presale campaign.
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