In 2025, fans across the globe set a new bar for Wrapped.
Fans engaged with Wrapped

Shares of Wrapped content

Countries where fans experienced Wrapped

Thank your biggest fans with a personal video messageAll artists can submit a video message by November 6 for a chance to appear in their top fans’ personalized data stories and in the Your Artist Messages feed — two of the surfaces fans engage with most during Wrapped.
Sabrina Carpenter
Sabrina Carpenter
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HUNTR/X
HUNTR/X
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Clipse
Chappell Roan
Chappell Roan
Fuerza Regida
Fuerza Regida
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Record your video messageLet fans know what their support meant to you in 2026. In 30 seconds or less, thank your top fans and:
  • Tell fans what their support meant to you, like how they helped a song take off, showed up at your shows, or kept you inspired.
  • Share a milestone from this year that you’re especially proud of, like a memorable fan moment, a standout release, or performing at a meaningful venue.
  • Tease what’s in store for 2027, whether that’s new music, upcoming live shows, or creative projects you’re excited to explore.
    • Submit now
    Submit by November 6How to submit your video message for Wrapped Last year, over 70,000 artists submitted personal video messages for Wrapped — reaching hundreds of millions of listeners worldwide. This year, make sure you’re part of the moment.

    Submitting a message gives Spotify permission to distribute it, but please note that submission doesn’t guarantee placement.
    Record

    Film a vertical video (30 seconds max). Keep it clean — no music, explicit content, logos, text, or filters.

    All set!

    We’ll review your video, and it may be featured in Spotify Wrapped. All videos will be removed once the campaign ends.

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    Give fans front-row footage alongside their top tracksFor the first time, eligible artists in Spotify for Artists’ video upload beta can also upload performance videos — live shows, acoustic takes, or studio sessions — bringing fans closer to the music that defined their year.
    Submit performance videos
    How to get startedHead to Spotify for Artists on desktop, open the Video & Visuals tab, and click the live performance video banner. Submit a full-length landscape video (MP4/MOV, <20 min., 1080p+), select the corresponding track, and choose a thumbnail image.
    Submit now
    How fans experience videosPerformance videos have the chance to appear in fans’ Your Top Songs playlist in Wrapped. Fans can tap the Performances chip to watch live versions of their top songs. Videos are eligible for royalties & charting, and stay on artist profiles after Wrapped.
    Fine-tune your artist profileDuring Wrapped, fans across the globe revisit the music and artists they spent the most time with throughout the year. Make sure your profile is Wrapped-ready to bring fans deeper into your creative world when they visit your page.
  • Show off your latest merch so fans can grab it while they’re riding the Wrapped wave.
  • Add your upcoming live events to Spotify through one of our ticketing partners so fans can go from streaming your music to experiencing it in person.
  • Make sure every track in your catalog has a Canvas so fans have something to see in the Now Playing view.
  • Update your bio, images, and artist pick so your artist profile represents who you are right now.
    • Make 2026 the year your fans never forgetFor 365 days, fans made your music part of their routines, connections, milestones, and memories. Wrapped turns all of those moments into one global celebration — this is your chance to be part of it.
    Wrapped is coming. Are you ready?We can’t wait to celebrate your music with the fans who made it the soundtrack to their year.
    Let's go