
Beach House가 최신 음악을 더 오래 홍보하기 위해 바이럴을 활용한 방법
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
When we launched Artist Pick late last year, the concept was super simple: we wanted to give you, the artist, more places to express yourself on Spotify. Artist Pick gives you control over the music at the top of your artist profile. You could pick something you love—any track, album, or playlist—and add a short message about why you love it.
The more we saw people using it, we saw some really cool stuff happening—artists were using it to share their new albums, or music that inspired them when they were kids, or things that made them angry, sad, or happy. Lily Allen made a political statement by sharing a post-election playlist; The Mountain Goats curated a series of classic albums that influenced them; Rostam shared all the songs he’s worked on in a single playlist.
And the more cool stuff we saw artists doing, we realized you wanted to use Artist Pick in new ways. So, we gave it a little makeover. Here are two new things you can do:
It’s simple! Upload an image as part of your Artist Pick. When you announce a new tour—more on that below—you could add a cool backstage photo from your last show. When you put out a new record, you could share the cover, or a pic of you recording it. Or, when you share your first favorite album, you could add a photo of you from when you were a teenager. (Or not.)
But that’s not all: those tour dates will be perfectly tailored to listener's location.
Nothing sucks more than when your fans find out, after the fact, that you came through last week and they missed the show. When you announce your tour, you can leave a comment and an image to capture your fans’ attention. We’ll automatically personalize the announcement to show specific performances happening near the listener’s location. And, even though other Artist Picks expire 14 days after they’re posted, tour announcements will stick around until your tour ends.
It’s super easy to make an Artist Pick. Just open up your account and go to Profile. You can do this from anywhere - the app (for iOS and Android) or when you check out Spotify for Artists on your computer. On your fans’ phones, the image will show up at about the size of an Instagram photo.
Now it’s yours. We can’t wait to see the stuff you all do.
Spotify for Artists는 목표를 달성하는 데 필요한 팬층을 늘리는 데 도움이 됩니다.
Sub Pop Records의 Beach House 팀은 전체 화면 스폰서 추천으로 아티스트의 새 앨범을 홍보하는 Marquee를 사용해 새 앨범을 홍보하고 아티스트의 이전 앨범까지 후광 효과를 이끌어냈습니다.
아티스트 프로필을 통해 손쉽게 굿즈를 관리하고 팬들에게 판매해보세요.