
開始使用 Marquee
想要找到適當聽眾並讓他們專注收聽你在 Spotify 的最新發行,這款 App 內推薦功能無疑是最佳方式。瞭解這項工具是如何運作、為什麼有效,並學習該如何預訂行銷活動。
Marquee is the best way to promote your new release, because it reaches the right listeners at the right time — just as they open the app and are deciding what to listen to.
At Spotify for Artists, we’ve got a bunch of tools you can use to maximize the impact of your release. You can pitch to playlists and create a Canvas for your song, use Artist Pick and social sharing to get the word out, and of course hit all your followers' Release Radar.
Now we have one more addition to this suite of tools: Marquee.
Marquee is that full screen recommendation that says “New music for you!” when an artist drops a new release, so you can turn listeners into bigger fans.
To find out more about how to create a Marquee, watch our step-by-step video above.
For more quick how-to videos on topics like how to change your bio, get verified, update your artist pick, and more click here.
– Spotify for Artists
Spotify for Artists 可以幫助你發展所需的粉絲群,以便實現目標。
想要找到適當聽眾並讓他們專注收聽你在 Spotify 的最新發行,這款 App 內推薦功能無疑是最佳方式。瞭解這項工具是如何運作、為什麼有效,並學習該如何預訂行銷活動。
IMPERIAL Music 的團隊解釋他們如何使用 Marquee 讓聽眾更深入瞭解 Jelani 的音樂,同時還使用 Canvas 視覺效果來強化他的品牌。
Sub Pop Records 的 Beach House 團隊使用 Marquee (針對藝人最新發行的全螢幕贊助商推薦內容) 促銷其新專輯,在整個作品上創造出光環效應。