Build lifelong fans.Campaign Kit gives you tools to amplify your music right where streaming happens.
Campaign tools made for music — finally
Campaign Kit is built to drive meaningful metrics for music, not memes. Powered by unmatched audience insights, your campaigns can be more efficient and relevant to listeners than ever.
Music-first campaigns
Amplify your reach on Spotify
Spotify programming
Discovery Mode and playlist pitching can amplify your reach in Spotify programming. Discovery Mode reaches listeners in personalized playlists—with no upfront cost. Playlist pitching helps our editors know where your tracks are best placed—it’s 100% free.
Home on Spotify app
Marquee and Showcase are sponsored recommendations that invite Spotify Free and Premium listeners to actively stream your music. Showcase features new and catalog releases on Home at any time. Marquee is a full-screen recommendation for only new releases.
Join music marketers at Venice Music and mtheory as they share best practices for turning listeners into fans with Campaign Kit.
NEW MUSIC
Hype your new release
Campaign Kit can take your new music to new heights. Grow your audience with our mix of tools across the entire release cycle.
CLASSIC HITS
Give your catalog an encore
Campaign Kit is built to fuel fandom for your catalog. Whether you’re reviving a classic or celebrating a milestone, our tools will pump up your jams.
VIRAL HITS
Capitalize on trending music
Campaign Kit helps you turn viral buzz into longer-term audience growth and development.
GLOBAL REACH
Build a worldwide fanbase
Campaign Kit gives you the tools to go global. With Spotify’s unique listener data, we help your music translate worldwide.