Discovery Mode is a tool designed to help you find new listeners when it matters to you most.

Meet your next fans

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Discovery Mode is a tool for artists and music marketers designed to help you find new listeners when it matters to you most. 

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With Discovery Mode, artists and labels identify songs that are a priority, and our system adds that signal to the algorithms that power personalized playlists. This signal increases the likelihood of the selected songs being recommended, but does not guarantee it. 

And it only works if fans love it too. We take note when a listener isn’t engaging with a song — including those in Discovery Mode — and factor this in when determining what to recommend in the future. It’s all about harmony.

Your tracks, prioritized for discovery

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Today, 33% of all discoveries on Spotify happen via personalized recommendations in algorithmic contexts. With Discovery Mode, artist teams can signal which tracks are most important to them within Spotify Mixes, Radio & Autoplay. 

Get a say in personalized discovery

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Discovery Mode can help drive longer-term fanbase growth. Statistical modeling shows that, on average, artists see +50% in saves, +44% in user playlist adds, and +37% in follows during the first month of Discovery Mode. 

Build your fanbase where people listen

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Today, 58% of all first-time artist discoveries from tracks in Discovery Mode are from listeners outside of the artist’s home country.  Additionally, on average, tracks in Discovery Mode are streamed in 100 markets during the campaign period. 

Find new fans abroad 

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Now available in over 90 markets

Discovery Mode is available directly in Spotify for Artists for eligible artists that distribute songs through participating distributors. Labels can continue to access Discovery Mode through our partnerships team.

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We believe our personalized recommendations should also be informed by artists — their goals and what they have to say about their music. With Discovery Mode, they can turn it on when it’s working. Turn it off when it’s not. The control is in their hands, always.

Support your goals

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This gives artists at any stage of their career, anywhere in the world, the opportunity to participate.

With Discovery Mode, there's no upfront cost

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ARTIST

Ryan Oakes (DK Artist)

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PRESIDENT, DOWNTOWN ARTIST AND LABEL SERVICES

Ben Patterson (Downtown / DashGo)

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CEO, Believe

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MANAGER, HUNTER HAYES 

Valerie Sizemore (Hunter Hayes Manager)

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CEO, TUNECORE

Andreea (TuneCore CEO)

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HEAD OF DIGITAL, FRIENDS AT WORK

Jeremy Gruber (Friends at Work)

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FOUNDER & CHAIRMAN, DISTROKID

Philip Kaplan (DistroKid CEO)

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Sam Riggs (Artist)

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Success Stories

Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit.

Campaign Kit: Seven Success Stories, from Hyping Tours to Hitting Fan Milestones

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Learn how to use Campaign Kit, our set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens. 

Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Introducing Campaign Kit: Campaign Tools Made for Music

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Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.

How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release

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The Miami band’s use of Spotify for Artists marketing tools made listeners four times more likely to stream pre-release singles and helped triple the band’s audience in Radio and Autoplay before the album dropped.

How Magic City Hippies Sequenced Marquee, Canvas, and Discovery Mode to Develop Fans Ahead of Their New Album

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Marquee is a marketing tool for promoting your new release — and turning listeners into big fans. Here’s everything you need to know.

How Spotify's Marquee Works

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More Case Studies

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The independent artist and his team are growing his fanbase with great music, social engagement, and Spotify for Artists’ Discovery Mode tool.

How mehro Discovered New Fans and Hit 1 Million Monthly Listeners

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 How the Argentinian singer-songwriter used Discovery Mode, Canvas, and Artist Pick to gain new North American fans and help the world ‘Detox’ with music.

Natalie Perez Talks Expanding to New Markets and Growing Her Daily Listening Base

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Our latest stories to inspire your next marketing moves.

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Campaign Kit gives you more tools to turn up your music and build lifelong fans.