Discovery Mode

Meet your next fans

Discovery Mode is a marketing tool designed to help you find new listeners when it matters to you most.

Discovery Mode is in early testing

A small set of labels and artist teams — spanning genres and size — are trying out Discovery Mode to help us make it the best possible at launch. We’ll share updates when we’re ready to roll it out more widely. Here’s what some early partners are saying:

Your tracks, prioritized for discovery

Discovery Mode is a marketing tool that helps your music get heard when audiences are most open to discovery.

Artists and labels identify songs that are a priority for them, and our system will add that signal to the algorithms that determine personalized listening sessions.

But it only works if fans love it too. When a listener isn’t engaging with a song, we take that as a sign that it’s not resonating and pull back on recommending it to similar listeners. It’s all about harmony.

Drive long-term connections and surface your next fans

Grow your fanbase

In early testing, artists with tracks in Discovery Mode have found over 40% more listeners on average – compared to pre-Discovery Mode. 44% of those listeners had never listened to the artist before.

Focus your efforts

Track-by-track reporting shows you how Discovery Mode plays an important part in your marketing efforts and how fans are engaging with your content.

You're in control

With data at your fingertips, you're always in the driver's seat. Measure progress towards your goals to determine whether you turn Discovery Mode on or off for every song.

Enabling artists to define their priorities

Spotify drives 16 billion artist discoveries every month — meaning 16 billion times a month, fans listen to an artist they have never heard before on Spotify. The personalized recommendations on Spotify take in thousands of signals, but to date they’re not influenced by the voices who are otherwise the star of the show.

We believe our personalized recommendations should also be informed by artists and labels — their priorities and what they have to say about their music. With Discovery Mode, they can turn it on when it’s working. Turn it off when it’s not. The control is in their hands, always.

Because after all, no-one knows what matters to an artist more than them. Here are some examples from our early testing of how Discovery Mode can help artists reach their goals: