Amplify your music to grow your fanbase. Create campaigns to promote new and catalog releases any time from the top of Spotify's Home. Develop fans, reactivate listeners, grow your audience. Release anniversary, viral song, seasonal song, on tour.

Give your music its moment on Home

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Showcase lets you promote your new and catalog releases anytime at the top of Spotify’s Home. 

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Showcase is a sponsored recommendation on Home that shares your single, EP, or album to Spotify Free and Premium listeners who are most likely to stream your promoted release after seeing your campaign—including both new and existing listeners.

Promote your entire catalog with a mobile banner that sits where millions of listeners look for their next stream. It’s the perfect mix of visibility and flexibility.

Stand out where millions listen in

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GET STARTED

Create a Showcase in Spotify for Artists

Get your campaign started from your Spotify for Artists dashboard on desktop. Australia, Canada, France, Germany, Mexico, U.K., and U.S. teams.

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Showcase the music that matters most

Have the flexibility to choose music that moves the needle for you. On average, people who see a Showcase are 6x more likely to stream the promoted release.

Promote new and catalog releases

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Spotlight music at the top of Home—the most visited place on the Spotify app where billions of streams start every day.

Propel your releases to the top of Home

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On average, 75% of a release’s first-year streams happen after its first month on Spotify. Showcase can be used at any moment, so it’s never too late to capture more listeners.

Pick your moment to promote

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Showcase the music that matters most - Value Props

Whatever your audience development goals, Showcase can help you hit your highs. Showcase reaches likely listeners across Spotify, whether they are existing fans or potential new ones.


Reach listeners who matter most to your goals

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Audience Development 

Get started with Showcase in Spotify for Artists

Watch the video to learn more about how you can use Showcase to promote the releases you want, when you want, to the listeners you want to reach – right on Spotify’s Home. 

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Catalog tracks are more important than ever: __almost one third of charting songs are catalog,__ and __almost three quarters of active streams are catalog.__ With Showcase, you can easily give your hits an encore.

Whether you're celebrating the anniversary of a classic or capitalizing on viral buzz, Showcase makes it possible to develop your fanbase with the releases that started it all.

Make your catalog sing again

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With Showcase, you can create campaigns that are as unique as your music. Whether you want to build hype, capture the moment, or celebrate new music, you can customize your promotions with contextual headlines that give listeners a reason to engage.

Make your campaign a headliner

CAMPAIGN HEADLINES

Hear what marketers have to say

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Customer Testimonials

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Success stories and more

Showcase is our newest tool made for marketing music. It lets you promote the releases you want, when you want, to the listeners you want to reach – right on Spotify’s Home. 

Getting Started with Showcase: A Campaign Tool to Give Your Music Its Moment on Home

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Introducing Showcase: A Campaign tool made for marketing music 

See how independent artist thuy’s team (manager Anh Vu and Venice Music’s Isobel Kelly) used Discovery Mode and Marquee over the course of 15 months and multiple releases to grow her audience.

How thuy’s Team Used Discovery Mode and Marquee to Grow Her Audience on Spotify

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Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit.

Campaign Kit: Seven Success Stories, from Hyping Tours to Hitting Fan Milestones

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Learn how to use Campaign Kit, our set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens. 

Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Introducing Campaign Kit: Campaign Tools Made for Music

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release.

How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release

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Campaign Kit

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Watch as Vietnamese-American R&B singer thuy discusses her creative journey as an independent artist and how she uses Spotify for Artists data and insights to grow and connect with her audience.

How thuy Made It

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Campaign Kit gives you more tools to turn up your music and build lifelong fans.