Stand out where millions listen in
Showcase is a sponsored recommendation on Home that shares your single, EP, or album to Spotify Free and Premium listeners who are most likely to stream your promoted release after seeing your campaign—including both new and existing listeners.
Promote your entire catalog with a mobile banner that sits where millions of listeners look for their next stream. It’s the perfect mix of visibility and flexibility.
Showcase the music that matters most
Promote new and catalog releases
Have the flexibility to choose music that moves the needle for you. On average, people who see a Showcase are 6x more likely to stream the promoted release.
Propel your releases to the top of Home
Spotlight music at the top of Home—the most visited place on the Spotify app where billions of streams start every day.
Pick your moment to promote
On average, 75% of a release’s first-year streams happen after its first month on Spotify. Showcase can be used at any moment, so it’s never too late to capture more listeners.
Reach listeners who matter most to your goals
Whatever your audience development goals, Showcase can help you hit your highs. Showcase reaches likely listeners across Spotify, whether they are existing fans or potential new ones.
Watch the video to learn more about how you can use Showcase to promote the releases you want, when you want, to the listeners you want to reach – right on Spotify’s Home.
Make your catalog sing again
Catalog tracks are more important than ever: almost one third of charting songs are catalog, and almost three quarters of active streams are catalog. With Showcase, you can easily give your hits an encore.
Whether you’re celebrating the anniversary of a classic or capitalizing on viral buzz, Showcase makes it possible to develop your fanbase with the releases that started it all.
Make your campaign a headliner
Hook fans with campaign headlines that give you more relevance and resonance.
With Showcase, you can create campaigns that are as unique as your music. Whether you want to build hype, capture the moment, or celebrate new music, you can customize your promotions with contextual headlines that give listeners a reason to engage.
Get your fans pumped for an upcoming release or concert with headlines like "Releasing music soon" and "On tour" that are designed to energize.
Capture the moment
Create momentum by capitalizing on virality or a moment in time with headlines like "Getting buzz," "Seasonal vibes," and "Release anniversary."
Celebrate new music
Inspire listeners to discover and engage with your newest releases with the "New music" and "Recently released" headlines.
Hear what marketers have to say
Showcase’s flexibility makes it easy to promote releases at any moment, which was instrumental in supporting various promotional strategies across our artists. Using Showcase was a great way for us to make a splash for a new release for Dolo Tonight, celebrate a release anniversary for Tom Waits, and drive engagement when Fleet Foxes announced a tour.
Director of Paid Media
Having the flexibility to promote music from an artist’s entire catalog at any moment enables us to develop fans in ways we haven’t been able to before. And pairing that with the visibility you get at the top of Home is powerful. Using Showcase makes sense when one thinks about the listener journey entering the Spotify ecosystem. We have had recent success trialing Showcase and are excited to continue working with Spotify as the product develops.
VP, Global Head of Streaming
Showcase is a great tool to help us put the right release—including, crucially, catalog—in front of the right people, at the right time—in a way that both serves those immediate fans seeing the sponsored recommendation, and all others that will see the release throughout the Spotify ecosystem because of this initial engagement.
SVP Global Digital Operations