Spotify for Artists

    CAMPAIGN TOOLS

    Turn listeners into fans with Marquee

    Create campaigns that invite listeners to go deeper with your new release.

    Get ready

    Get listeners into your new music

    Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more.

    When a listener clicks on a Marquee, they are guided to your new release—and your release alone. This means they can focus solely on your music and discover more of you.

    Deepen your fanbase

    Encourage listeners to explore more of your artist’s music on Spotify Free and Premium with Marquee.

    Get heard where it matters

    Market to an audience in a purely music context, rather than spending in noisier environments.

    Attribute your spend

    Track how listeners engage with your artist’s release after seeing a Marquee.

    Reach the right audience for your release strategy

    Promote new music to different parts of your audience based on their unique listening behavior on Spotify. With Marquee, you can target the listeners you want to develop into bigger fans.

    Select your core audience — or choose from lapsed, recently interested, and casual listeners. Note: Audience segments are coming to Spotify for Artists soon.

    Learn more

    Create campaigns for the first time in Spotify for Artists.

    We’re rolling out an update for U.S. teams to manage campaigns directly from their dashboard.
    GET READY

    DATA AND INSIGHTS

    Make noise during release week & beyond

    DATA AND INSIGHTS

    Make noise during release week & beyond

    Marquee isn’t just about release week—it helps you grow your fanbase for the long term. With our unique data, we can get your artist’s new music in front of listeners ready to become bigger fans. By encouraging deeper engagement, Marquee can increase repeat listening.
    • Graphic: 20+% of Spotify users who see a Marquee stream the promoted release within two weeks.
    • Graphic: 2.2x - average lift in saved and playlisted tracks from the promoted release by listeners who saw a Marquee.
    • Graphic: 20+% of Spotify users who see a Marquee stream the promoted release within two weeks.
    • Graphic: 2.2x - average lift in saved and playlisted tracks from the promoted release by listeners who saw a Marquee.
      Image of a Spotify Marquee for the song "Dance Without Me" from the band DRAMA

      CASE STUDY

      How DRAMA used Marquee to grow their fanbase

      Image of the band DRAMA next to a Marquee of their song "Dance Without Me"
      CONTEXT

      Since forming in 2014, Chicago-based duo, DRAMA, had released a series of EPs and were preparing to drop their first album, “Dance Without Me."

      GOAL

      They wanted a tool that would help them develop their audience. DRAMA worked with their label and distributor to run a Marquee, giving them a way to reach people who had shown interest in their music and make them more engaged.

      Image of DRAMA in Concert at The Independent in San Francisco, taken by Ian Young
      PERFORMANCE

      Marquee helped DRAMA take their audience to deeper levels of fanhood — 25% of listeners who saw a Marquee saved or playlisted at least one track from the album, showing intent to listen again. And, each listener didn’t just stream a few tracks, they streamed an average of 17 tracks, much more than the entire album.

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      TESTIMONIALS

      Hear what marketers have to say

      NEW WEST RECORDS

      “

      We're in the business of making new fans, and Marquee is a powerful tool to reach them. The numbers are staggering – we're seeing deep listening through an entire album or more. I look forward to running more campaigns.

      — Mike Fabio

      VP of Digital Strategy

      CD BABY

      “

      Almost 20% of casual listeners who saw El Alfa’s Marquee added songs from the album to their library or a playlist. This served as 
a great indicator that users intended on continuing to engage with the album and the artist after the campaign.

      — Geoff Halliday

      Head of Promotions

      AWAL

      “

      Marquee enables us to engage the right listeners for our artists’ releases. Having run several campaigns, the results have been consistent and effective.

      — Jacqueline Rossi

      Digital Sales & Account Management

      STEM

      “

      Marquee is an important tool for artists at every stage of their career to grow their fan base, receive data that helps them understand their listeners, and broaden their scope - all of which are tools our clients have benefited from.

      — Natalie Sellers

      Artist & Label Strategy Lead

      Success Stories & More

      Our latest stories to inspire your next marketing moves.