Amplify your music: Create campaigns that invite listeners to go deeper with your new release.

Put your new release front and center 

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Create Marquee campaigns that invite listeners to go deeper with your new music.

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Marquee is a full-screen, sponsored recommendation of your new single, EP, or album to Spotify Free and Premium listeners. Campaigns booked and managed in Spotify for Artists reach listeners who are most likely to stream your promoted release after seeing your Marquee—including both new and existing listeners.

When a listener clicks on a Marquee, they can save your music or go to your new release where they can actively stream and discover more of you.

Get listeners into your new music

Jay Wheeler

Hero 

GET STARTED

Create a Marquee in Spotify for Artists

Get your campaign started from your Spotify for Artists dashboard on desktop. Australia, Canada, Colombia, France, Germany, Italy, Mexico, Spain, The Netherlands, U.K., and U.S. teams.

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Target Spotify Free and Premium listeners based on actual streaming behavior.

Reach the right listeners

Fans

Market to an audience right when they're ready to listen to music, rather than spending to reach them on social feeds or websites.

Get heard in a music context

Noise

Track how listeners engage with your artist’s release after seeing a Marquee.

Attribute your spend

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Whatever your audience development goals, Marquee can help you hit your highs. Marquee campaigns booked and managed in Spotify for Artists reach likely listeners across Spotify, whether they are existing fans or potential new ones.

Reach listeners who matter most to your goals

S4A Marquee LP Module

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Audience Development 

In a study with eight labels and distributors, Marquee campaigns delivered an average of 10x more Spotify listeners for every dollar spent on similar social ads.


Spend more soundly with Marquee

Updated ROI study

Make noise during release week & beyond

DRAMA

Average lift in saved and user-playlisted tracks from the promoted release by people who see a Marquee

Lift in saves & playlist adds

Average lift in listeners of an artist’s other releases by people who see a Marquee and stream

Lift in listeners 

Average higher click-to-listen rate than similar social ads, study of 10 releases

Higher click-to-listen rate

100%

New Data Module 

How Marquee reactivated Beach House listeners to build on a viral moment

Beach House Marquee

Hero Narrative - BEACH HOUSE Case Study

How thuy used Marquee with other Spotify tools to amplify her new EP

See how independent artist thuy's team (manager Anh Vu and Venice Music's Isobel Kelly) paired Marquee with Discovery Mode to turn up the volume for a new release and grow her audience.

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DIRECTOR OF MARKETING, FLIGHTHOUSE MEDIA

Iona Casta

GM / SVP ARTIST DEVELOPMENT, DUALTONE MUSIC GROUP

Whitaker Elledge

DIRECTOR ARTIST & LABEL COMMERCE & PARTNERSHIPS, STEM

Natalie Sellers

VP of Digital Marketing & Strategy, Virgin Music Group

Hannah Waitt

Group testimonial

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Success Stories

Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit.

Campaign Kit: Seven Success Stories, from Hyping Tours to Hitting Fan Milestones

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Learn how to use Campaign Kit, our set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens. 

Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Introducing Campaign Kit: Campaign Tools Made for Music

Campaign Kit Case Studies Recirculation Module

Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.

How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release

Goth Babe Campaign Kit Recirculation Module

The Miami band’s use of Spotify for Artists marketing tools made listeners four times more likely to stream pre-release singles and helped triple the band’s audience in Radio and Autoplay before the album dropped.

How Magic City Hippies Sequenced Marquee, Canvas, and Discovery Mode to Develop Fans Ahead of Their New Album

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Marquee is a marketing tool for promoting your new release — and turning listeners into big fans. Here’s everything you need to know.

How Spotify's Marquee Works

Magic City Recirculation Module

More Case Studies

Magic City More Case Studies

The Beach House team at Sub Pop Records used Marquee – a full-screen, sponsored recommendation of an artist’s new release – to promote their new album and create a halo effect across their entire body of work.

How Beach House Used a Viral Hit to Drive Momentum for Their New Release

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Marquee Recirculation Module (2)

The team at IMPERIAL Music explains how they used Marquee to bring listeners deeper into Jelani's music, while also using Canvas visuals to reinforce his brand.

Nearly 40% of Jelani Aryeh’s Marquee Listeners Saved His Debut Album – Here’s How His Team Did It

Jelani Aryeh Marquee Case Study HEADER

Marquee Recirculation Module (3)

Our latest stories to inspire your next marketing moves.

Learn more  

FAQs

Campaign Kit gives you more tools to turn up your music and build lifelong fans.

Marquee is just the start of your campaign.

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Amplify New Music With Marquee: Create campaigns that invite listeners to go deeper with your new release.