Campaign Kit: Seven Success Stories, from Hyping Tours to Hitting Fan Milestones
Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit.
MARQUEEPut your new release front and centerCreate Marquee campaigns that invite listeners to go deeper with your new music.
When a listener clicks on a Marquee, they can save your music or go to your new release where they can actively stream and discover more of you.
Target Spotify Free and Premium listeners based on actual streaming behavior.
Market to an audience right when they're ready to listen to music, rather than spending to reach them on social feeds or websites.
Track how listeners engage with your artist’s release after seeing a Marquee.
AUDIENCE DEVELOPMENT
Reach listeners who matter most to your goalsWhatever your audience development goals, Marquee can help you hit your highs. Marquee campaigns booked and managed in Spotify for Artists reach likely listeners across Spotify, whether they are existing fans or potential new ones.
DRAMA
Data and Insights
Make noise during release week & beyond
Average lift in saved and user-playlisted tracks from the promoted release by people who see a Marquee
Average lift in listeners of an artist’s other releases by people who see a Marquee and stream
Average higher click-to-listen rate than similar social ads, study of 10 releases
CASE STUDY How Marquee reactivated Beach House listeners to build on a viral moment
CONTEXTIn 2021, Beach House’s ethereal "Space Song" went viral on social media. Suddenly, a new audience of listeners were beginning to discover the critically-acclaimed band—and they liked what they heard.
GOALWhen it came to releasing their album, "Once Twice Melody," the team behind Beach House at Sub Pop Records used Marquee to build on viral hype. In support of their waterfall release strategy, Marquee reactivated listeners of "Space Song" and invited them to experience the new release.
PERFORMANCEMarquee helped Beach House to re-engage fans across the world. In Canada, nearly one in four Marquee listeners saved or added a track to a personal playlist. The campaign also created a halo effect for the band’s catalog. In the U.S., 20% of Marquee listeners streamed from older releases.
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HEAR WHAT MARKETERS HAVE TO SAYIona Casta
“It’s the most effective strategy to actually increase streaming numbers because it’s in-app. It gives fans direct access to actually listen to the music, save it, and come back to it later. Even if I optimize other ads for conversions, it takes several steps for people to stream and save it.—Iona CastaDIRECTOR OF MARKETING, FLIGHTHOUSE MEDIA
“It’s clear that Marquee not only drives streams at a higher conversion rate and lower cost [per listener] – it helps us foster meaningful, long term connections between fans and our artists. That’s our core mission.—Whitaker ElledgeGM / SVP ARTIST DEVELOPMENT, DUALTONE MUSIC GROUP
“Marquee is an important tool for artists at every stage of their career to grow their fan base, receive data that helps them understand their listeners, and broaden their scope - all of which are tools our clients have benefited from.—Natalie SellersDIRECTOR ARTIST & LABEL COMMERCE & PARTNERSHIPS, STEM
“Marquee is about bringing listeners back into the fold. The long-tail effect of Marquee is really what's going to be the measure of success of this tool, not just the streams you get off of a one-week campaign.—Hannah WaittVP of Digital Marketing & Strategy, Virgin Music Group
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How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit
Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.
How Magic City Hippies Sequenced Marquee, Canvas, and Discovery Mode to Develop Fans Ahead of Their New Album
The Miami band’s use of Spotify for Artists marketing tools made listeners four times more likely to stream pre-release singles and helped triple the band’s audience in Radio and Autoplay before the album dropped.
How Beach House Used a Viral Hit to Drive Momentum for Their New Release
The Beach House team at Sub Pop Records used Marquee – a full-screen, sponsored recommendation of an artist’s new release – to promote their new album and create a halo effect across their entire body of work.
Nearly 40% of Jelani Aryeh’s Marquee Listeners Saved His Debut Album – Here’s How His Team Did It
The team at IMPERIAL Music explains how they used Marquee to bring listeners deeper into Jelani's music, while also using Canvas visuals to reinforce his brand.
