CAMPAIGN TOOLS

Turn listeners into fans with Marquee

Create campaigns that invite listeners to go deeper with your new release.

Get ready

Get listeners into your new music

Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more.

When a listener clicks on a Marquee, they are guided to your new release—and your release alone. This means they can focus solely on your music and discover more of you.

Deepen your fanbase

Encourage listeners to explore more of your artist’s music on Spotify Free and Premium with Marquee.

Get heard where it matters

Market to an audience in a purely music context, rather than spending in noisier environments.

Attribute your spend

Track how listeners engage with your artist’s release after seeing a Marquee.

Reach the right audience for your release strategy

Promote new music to different parts of your audience based on their unique listening behavior on Spotify. With Marquee, you can target the listeners you want to develop into bigger fans.

Select your reachable audience — or choose from lapsed, recently interested, and casual listeners.

Create campaigns for the first time in Spotify for Artists.

We’re rolling out an update for U.S. teams to manage campaigns directly from their dashboard.

DRAMA

Make noise during release week & beyond

Lift in Saves & Playlist Adds

Average lift in saved and user-playlisted tracks from the promoted release by people who see a Marquee

Lift in Listeners

Average lift in listeners of an artist’s other releases by people who see a Marquee and stream

Average Conversion Rate

Average percentage of Spotify users who see a Marquee and stream the promoted release within two weeks

Success Stories & More

Our latest stories to inspire your next marketing moves.